Lead Generation Marketing Manager

Join NCQA's Marketing team as a Lead Generation Manager. The manager plans, executes, and measures demand and lead generation marketing programs and activities to grow the sales pipeline and revenue for the organization. A proactive and creative problem solver, the candidate for this role is a self-starter, is data driven, curious and can lead initiatives by providing consultative input to leaders. It is important that this candidate has a basic understanding of business management and operations, including finance/revenue/pipeline principles.

Responsibilities

• Meet with Marketing, Sales and Product leaders to create strategic marketing plans that will support company objectives.
• Participant in regular pipeline and forecast review meetings.
• Develops and implements tactical marketing programs in conjunction with Sales, Product Marketing and Sales Operations.
• Provides execution support for the digital marketing team.
• Tracks lead flow to ensure the appropriate Sales channels are following up with prospects and campaign responders in a timely manner.
• Creates and manages program budget and measures ROI through metrics analysis and reporting.
• Communicates program status, action items, and deliverables across the Marketing team.
• Proven track record executing multi-faceted event and product campaigns.
• Partner with the Strategic Communications team to create, support, analyze and execute Communications plans and strategies to support business growth.
• Create integrated marketing plans that cross solutions and segments, including alignment of business, sales and operation/client engagement objectives.
• Moderate technical and strategic understanding of healthcare, digital, technology, strategic solutions being marketed.
• Monitor market and competitive trends to identify opportunities and key issues and create plans to capitalize on them.
• Evaluate product, services and experience feedback including marketing analytics and outcomes to influence business, marketing, and brand plans.
• Attention to detail and discipline to follow established policies and processes from campaign design to execution to lead flow and follow up.
• Perform other responsibilities as assigned.

Requirements

• Bachelor's degree in Marketing, Communications, or Business Administration
• 5+ years of related work experience.
• Health Care and/or Government Marketing experience is ideal for this position.
• Experience creating integrated marketing plans that cross solutions and segments, including alignment of business objectives.
• Experience with market analysis, positioning, projects, metrics and budget expectations.
• Ability to provide consultative input to senior leaders.
• Excellent written and verbal skills, and ability to work on virtual teams.
• Experience using Salesforce, Salesforce Marketing Cloud, Google Analytics and WordPress is required.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

NCQA is a drug free workplace. NCQA recruits, hires, trains and promotes individuals, and administers any and all personnel actions, without regard to race, color, religion, national origin, age, sex, pregnancy, citizenship, familial status, disability status, veteran status, genetic information, or other protected statuses under applicable state and federal laws.

NCQA will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c).