Lead Generation Specialist

Our Lead Generation Specialist will be responsible for a variety of tasks focused on lead generation, content development, and sales enablement to drive new business with prospects seeking multi-cloud infrastructure, business resiliency and technology intelligence and insight solutions. This position will support Otava's sales efforts by assisting in the development and management of marketing campaigns; conceptualizing and writing of lead gen content; analyzing the effectiveness of marketing activities; preparing reports and helping maintain our lead database.

Responsibilities:

• Implementing marketing campaigns and supporting lead gen efforts by developing and promoting emails & landing pages, creating lead nurture campaigns, and constantly A/B testing to optimize performance
• Brainstorming, writing, and editing lead gen and thought leadership content pieces including how-to guides, white papers, and industry reports
• Planning, organizing, promoting and executing industry tradeshows, webinars, events and speaking engagements
• Developing sales and marketing materials, including decks, brochures, and testimonials; help to evolve message, become expert in business area to understand needs and challenges
• Copy writing for website content; ensure website is on-message and updated with new content
• Support regular reporting on marketing results; analyzing effectiveness of various marketing channels and make strategic recommendations based on trends
• Writing new blog & social posts; developing ideas for content offers to drive leads
• Creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with the brand
• Detail-oriented and knowledgeable within Data Analysis with experience carrying out in-depth research, evaluating and improving marketing

Required Knowledge, Skills, and Abilities:

• Excellent written and verbal communication, copy writing skills
• Project and campaign management experience
• Detail oriented and strong organizational skills
• Data driven decision making
• Ability to take ownership of tasks and keep stakeholders informed of progress and blockers.
• Ability to work independently as well as in a team environment, often under tight deadlines
• Ability to work well under pressure, in a fast-paced environment
• Experience with marketing automation tools and CRM systems (Salesforce, HubSpot etc.)
• Proficient in Microsoft Office, PowerPoint, Excel

Education:

• Bachelor's degree in marketing or business, preferred

Experience:

• 3+ years of B2B marketing experience in the cloud or tech industry, lead gen experience a plus

What We Offer

Remote work, competitive base salary ($55 - 65K) plus bonus, 401(k) match, medical, dental, vision, and life insurance, generous PTO, paid volunteer time off, paid parental leave, and working with world-class co-workers who are just as dedicated and as awesome as you are.

What about Otava?

At Otava, we are people empowering people to enable growth and we are excited for you to join us!

As a global leader in secure, compliant, enterprise-class cloud hosting, we deliver a full range of solutions from colocation to private and hybrid cloud computing. We're creative thinkers who love to serve others, automate where possible, and change when required. Above all, we love to help our clients. We aim for superior client service in everything we do and strive to get even better.