Lead Generation Specialist

SUMMARY

The Inside Sales Executive is responsible for driving customer growth by identifying and engaging prospective clients, understanding their business needs, and maximizing customer value through strategic outreach and communication. This role plays a critical role in identifying new business opportunities, generating leads through cold calling, and building strong relationships with potential clients. They are primarily responsible for daily sales activities, customer interaction, and supporting the sales cycle from initial contact to close.

ROLES & RESPONSIBILITIES

• Collaborates with the sales team in identifying target markets, target accounts and services to be covered in the business development (lead generation) activity
• Unlocks new sales opportunities through in-depth lead tracking with all available sales tools, phone, email and LinkedIn
• Qualifies lead and forwards them to the responsible Regional Sales Managers
• Understands Arete IR ‘s cybersecurity service Portfolios, the needs and requirements of our customers in the cybersecurity environment
• Achieves the predefined KPIs and quarterly /Monthly targets
• Uses various methods, including online research, social media, email campaigns, and cold calling, to generate leads
• Collaborates with Presales, marketing and sales team members to work on tasks relevant to lead generation
• Develops, fosters and sustains relationships with clients
• Assists in planning and execution of lead generation campaigns, including email marketing, social media, and content marketing
• Monitors campaign performance and make data-driven adjustments to optimize results
• Prepares and presents regular reports on lead generation activities and outcomes weekly
• Follows up with leads to nurture relationships and move them through the sales process
• Ensures data integrity and compliance with data protection regulations
• Develops and sends personalized messages to engage prospects and set up meetings
• Analyzes competitive prices of products and features available in the market, Research accounts, identify key players and generate interest
• Reports on Sales metrics including Conversion Ratios
• Continuously improves knowledge of the company’s products and services to effectively communicate value propositions to prospects
• Collects and deciphers the key understanding of the client's requirements and how our various solutions can be implemented in the existing process flow to enhance and improve the same
• Identifies new products/services that can create additional revenue
• Develops a relationship with our vendor partners who help us deliver services to clients
• Works and interacts across multi-country/ cultures, but not a responsibility by definition
• May perform other duties as assigned by management

SKILLS AND KNOWLEDGE

• Strong knowledge in IT Services and Product industry
• Ability to identify potential leads, employee advanced sales prospecting techniques, and successfully convert prospects into viable business opportunities
• Ability to manage and nurture a sales pipeline, ensuring a steady flow of business and a balanced funnel of sales activities, from lead generation to closing deals
• Strong interpersonal, verbal, written communication, and presentation skills
• Strong business knowledge of customers and their Industrial processes, Cyber, and Networking requirements
• Ability to interact at the executive and technical level (internally and externally)
• Proven track record in achieving Inside sales targets
• In-depth understanding of the sales administration process
• Advanced outbound calling skills

JOB REQUIREMENTS

• Bachelor's Degree and 0-2 years related experience
• 2 to 4 years of experience with cyber security, information security and/or IT and networking technologies, products, and services, strongly preferred
• 2 to 4 years of proven work experience as an inside sales specialist, technical sales experience and/or business development experience, strongly preferred

DISCLAIMER

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be an exhaustive list of all responsibilities, duties and skills required personnel so classified. 

WORK ENVIRONMENT

While performing the responsibilities of this position, the work environment characteristics listed below are representative of the environment the employee will encounter: Usual office working conditions. Reasonable accommodation may be made to enable people with disabilities to perform the essential functions of this job.

PHYSICAL DEMANDS

• No physical exertion required
• Travel within or outside of the state
• Light work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force as frequently as needed to move objects

TERMS OF EMPLOYMENT

Salary and benefits shall be paid consistent with Arete salary and benefit policy.

DECLARATION

The Arete Incident Response Human Resources Department retains the sole right and discretion to make changes to this job description.

EQUAL EMPLOYMENT OPPORTUNITY

We’re proud to be an equal opportunity employer and celebrate our employees’ differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Different makes us better.

Arete Incident Response is an outstanding (and growing) company with a very dedicated, fun team. We offer competitive salaries, fully paid benefits including Medical/Dental, Life/Disability Insurance, 401(k) and the opportunity to work with some of the latest and greatest in the fast-growing cyber security industry.
 
 
When you join Arete…
You’ll be doing work that matters alongside other talented people, transforming the way people, businesses, and things connect with each other. Of course, we will offer you great pay and benefits, but we’re about more than that. Arete is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Arete, where experience matters.
Equal Employment Opportunity
We’re proud to be an equal opportunity employer- and celebrate our employees’ differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Different makes us better.