Lead Generation Specialist - Marketing - 1362

About Role

Working as part of the ION Analytics Marketing team, the Lead Generation Specialist will play a crucial role in driving our pipeline generation efforts. This position involves researching and qualifying inbound leads, building lead lists, and ensuring data accuracy to support inbound and outbound lead generation efforts. 

A lead generation specialist is responsible for managing inbound and outbound leads by processing, enriching, and assigning the lead to appropriate salesperson. This position will be responsible to implement best practices for Salesforce hygiene and maintain lead generation processes to maximize the revenue opportunity for ION Analytics.

Need

•Inbound team handles over 14,000 leads per year

•After the contractor leaves in January, there will only be two people on the team

•With 260 working days that’s over 50 leads per day, 25 per person. This is a high number of leads to manage per person every day while managing other duties as well.

•When the team takes holiday, gets sick or if there’s turnover it will cause backlog of leads not getting assigned to sales in a timely manner. 

Duties and Responsibilities

• Process inbound leads to ensure they are promptly handed off to our client directors.
• Maintain Salesforce hygiene and follow processes in place to route leads to the right team.
• Provide support on marketing initiatives including outbound email campaigns.
• Work closely with marketing team to develop strategies to drive lead generation across multiple channels.

Required Qualification

• Bachelor's degree in business, marketing or related field
• Minimum of 1 years of experience working in lead generation and/or sales automation
• Must have strong communication skills
• Strong analytical abilities

About US

We’re a diverse group of visionary innovators who provide trading and workflow automation software, high-value analytics, and strategic consulting to corporations, central banks, financial institutions, and governments. More than 40% of the world’s largest companies use our solutions.

Founded in 1999, we’ve achieved tremendous growth by bringing together some of the best and most successful financial technology companies in the world. Over 2,000 of the world’s leading corporations, including 50% of the Fortune 500 and 30% of the world’s central banks, trust ION solutions to manage their cash, in-house banking, commodity supply chain, trading and risk. Over 800 of the world’s leading banks and broker-dealers use our electronic trading platforms to operate the world’s financial market infrastructure.

With 10,000 employees and offices in more than 40 cities around the globe, ION is a rapidly expanding and dynamic group. Within ION Analytics we help clients find advantage in a world of information overload and fragmented systems. Our business information solutions blend expert journalism and analytics with data to help banks, advisors, investors, law firms and corporations find opportunities in markets ranging from equities and fixed income to infrastructure and private equity. 

On our platform clients can break through silos to originate opportunities, find buyers, and use resources efficiently, and our advanced workflow automation tools cut through the noise to deliver personalized, targeted information that saves time and effort, and drives better decisions. 

ION is a rapidly expanding and dynamic group with 13,000 employees and offices in more than 40 cities around the globe, Our ever-expanding global footprint, cutting edge products, and over 40,000 customers worldwide provide an unparalleled career experience for those who share our vision.