Lead, Growth Marketing

About the Company

Gemini is a global crypto and Web3 platform founded by Tyler Winklevoss and Cameron Winklevoss in 2014. Gemini offers a wide range of crypto products and services for individuals and institutions in over 70 countries.

Crypto is about giving you greater choice, independence, and opportunity. We are here to help you on your journey. We build crypto products that are simple, elegant, and secure. Whether you are an individual or an institution, we help you buy, sell, and store your bitcoin and cryptocurrency. 

At Gemini, our mission is to unlock the next era of financial, creative, and personal freedom.

In London, we have a remote work policy.

The Department: Marketing

The Role: Lead, Growth Marketing

Gemini is looking for a motivated individual with a deep understanding of the Web3 landscape to join as our Growth Marketing Lead, focused on developing our portfolio of growth marketing initiatives in the UK. 

The ideal candidate will have a proven track record of successfully developing and delivering a variety of growth initiatives including community engagement, affiliate marketing, partner content, and more. This role will collaborate with other teams across the organisation including Product, Legal, and the broader Marketing team to develop go-to-market plans for UK launches. 

This is a priority role within a high-growth company, and is an opportunity to help set the brand on a path towards a leadership position not only in the cryptocurrency category, but in the finance industry at large.

This is a full-time position in London.

Responsibilities:

• Develop a Strategic Marketing Plan: Execute and evolve a multi-channel growth marketing strategy that grows Gemini’s user acquisition in partnership with the global marketing team. Channels include affiliates, partner marketing programs, community engagement, and social content.
• Cross-Functional Collaboration: Partner with Product, Design, Legal, Data and other members of Marketing to execute on these campaigns, and analyze the impact. This includes developing key product launch strategies in coordination with partner teams.
• Customer Insights: Develop strong strategic perspective on our product and broader crypto trends based on customer insights, market research, and more.

Qualifications:

• 6+ years of growth marketing experience with a focus on developing successful partnerships, affiliates, community engagement, and social content. 
• Experienced in measurement and analytics tools including Google Analytics, Mixpanel, Branch, and Looker.
• Strong understanding of full funnel and unit economic marketing metrics including LTV, CAC, and ROAS.
• Success in this role requires a strong bias for action. Able to implement best practices in an array of organized, detail-oriented, and comfortable working in a fast-paced environment.
• An optimistic doer with an entrepreneurial mindset. Passionate about crypto and Web3.

It Pays to Work Here

We take a holistic approach to compensation at Gemini, which includes:

• Competitive Compensation and Profit-Sharing Equity
• Up to 25 paid holidays (in addition to public/bank holidays)
• Retirement Plan Matching
• Generous Parental leave
• Comprehensive health plans
• Training and professional development

At Gemini, we strive to build diverse teams that reflect the people we want to empower through our products, and we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Gemini is proud to be an equal opportunity workplace. If you have a specific need that requires accommodation, please let a member of the People Team know.

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