Lead, Growth Marketing

Amperity is more than just the leading customer data platform — THE PEOPLE bring energy, smarts, and experience from all different backgrounds, reflecting our commitment to diversity, equity, and inclusion. THE TECHNOLOGY is multi-patented, AI-powered customer data management software that we invented to help solve problems that have been frustrating consumer brands for years. THE OPPORTUNITY is to hitch your career to a rocket ship. We're addressing a critical market need: helping hundreds of leading brands make sense of massive amounts of transactional and engagement data so that they can understand their customers and provide experiences that delight while boosting the consumers and move the business metrics that matter. Come help us make it happen!

Can you take an idea from concept to delivery? Do you love testing and optimizing? We are looking for a Growth Marketing Lead (individual contributor) to manage strategic planning of multi-channel, cross-functional campaigns from ideation through execution & reporting. This collaborative, cross functional role will drive high-quality pipeline and growth for Amperity. You will report to the VP, Demand Generation.

• Develop and execute targeted marketing programs that drive brand awareness, generate leads, and accelerate pipeline opportunities
• Manage projects end-to-end from the creation stage to execution stage to reporting and learning stage
• Participate in conversations around voice, tone and content strategy within their area of focus, backed by an understanding of business and product goals, and larger conversations within the content team to help explore and define ongoing vision for content as a whole
• Ensure the success of the content strategy by presenting content solutions to senior management, project teams, partners, and other team members
• Collaborate with product marketing to design effective programs, in-sync with corporate and product launches and related activities
• Develop integrated complementary strategies and plans with digital teams to develop advertising, banner/display ads, and retargeting to reach target audiences
• Work collaboratively with product marketing, content, social media, and visual design teams to adapt campaign messaging and long-form content (such as webinars and whitepapers) into bite-sized pieces of content for use in marketing campaigns and ensure all elements are executed on time and according to strategy.
• Work closely with Marketing Operations and Demand Gen leadership to ensure leads are properly delivered to BDRs and the sales team. Help to inform the development of comprehensive dashboards to track and analyze the ROI of various campaigns (based on lead progression through the sales funnel) and of various campaign elements (based on relevant metrics), and leverage those reports to improve future campaigns.
• Emphasize customer-centric approach to planning with continuous attention to customer needs, customer lifecycle, and the customer experience.
• Oversee and QA all marketing work streams to ensure all elements of the campaign are accurate prior to launch
• Evaluate funnel conversion, repeat and penetration rates, and engagement metrics and provide recommendations for continuous improvement of metrics
• Devise and execute A/B tests, record results, and advise on improvements.

• 12+ years of experience creating and executing integrated, multi-channel (digital advertising, lead nurture programs, live events, webinars, and social media) marketing campaigns for a B2B company
• Bachelor's degree in Marketing or Business related or equivalent experience
• Strong project management skills with a proven ability to successfully plan, manage, (re)prioritize and implement multiple complex projects and campaigns simultaneously and foresee/mitigate potential risks
• Experience aligning with key stakeholders on strategic direction and supporting a global promotional strategy that requires input from multiple teams
• Track record of making data-driven decisions to continually optimize performance and determine future investments
• Strong fluency in Marketing Automation, CRM, and collaboration tools such as Marketo, 6sense, Salesforce, Wrike.
• Highly collaborative and believe success is achieved as a team
• History of delivering high-quality campaigns
• Strong communication skills (verbal, written, presentation, and 1:1 collaboration)
• Ability to navigate ambiguity and change

Amperity has headquarters in Seattle and NYC. We are also currently hiring in CA, CO, CT, FL, GA, IL, IN, MA, MN, NC, NJ, NY, OH, OR, PA, TX (Subject to change).

Base Salary: 165,000-225,000. This range reflects the good-faith hiring base salary range for this position. However, individual salaries are determined by a variety of factors including, but not limited to: business considerations, local market conditions, internal equity, as well as candidate qualifications such as skills, experience, and education/training.

Other Cash Incentives: For many of our positions, other cash incentives are also available.

Stock Options: The opportunity for ownership is an exciting part of Amperity's total compensation package. Every employee at Amperity receives a new-hire equity grant, commensurate with the scope of their position.

We offer all the benefits you'd expect from a great place to work: 100% employee healthcare coverage, transportation subsidies, a comfortable work environment with plenty of snacks, and other employee experience perks like events and activities, both in-person and remote. We also offer self-managed PTO and the flexibility to do your best work in the way that works for you. We provide an inclusive environment where you'll be challenged to find and unlock your full potential, surrounded by a team of world-class people driving for excellence. For more details on our benefits, please see our US Benefits & Perks Guide.

Amperity is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, and reproductive health choices), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as someone with a disability, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.

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