Lead, Influencer & Branded Content

At PMG, we exist to inspire all people to feel that anything is possible personally and professionally. It’s what powers us to deliver value, innovation, results, and Digital Made for Humans™ for the world’s most ambitious brands by bringing a more human-centric approach to digital. 

General Description:

• Craft end-to-end full scale influencer and branded content campaigns including client briefing process, influencer identification, negotiations, publisher partnerships, activation, content approvals, and reporting and analytics
• Act as the internal liaison from initial briefing through to final delivery of assets that include deliverables such as: weekly calls with client and agency partners, setting agendas, updating status docs, reporting, gathering influencer and talent manager feedback, etc.
• Develop talent-based concepts across a range of Public Relations, event, marketing, and social media initiatives
  Manage campaign based or always on influencer budgets and optimize spend based on business goals and objectives
• Update and maintain Influencer database, talent rosters, and build relationships with talent agencies, networks, and influencer platforms to continuously develop talent resources
• Leverage knowledge of all social media platforms, both established and emerging. Track and synthesize ongoing trends in influencer marketing to ensure we are best in class
• Work alongside the Director of Influencer & Branded Content to build PMG’s new offerings as well as train and develop internal practitioners to ensure the team’s capabilities are evolving and staying ahead of the curve
• Oversee the strategy of key influencer marketing campaigns and maximize the efficiency and quality of the team to ensure all aspects of the campaign meet and exceed client expectations
• Communicate strategy, campaign status, and performance to senior level clients via weekly calls, email exchange, and in-person meetings
• Take an active role in new business opportunities including writing RFP responses, developing pitch concepts, researching influencers, and contributing to pitch efforts
• Willingness to travel if necessary and attend off-site events and meetings

Skills & Experience:

• 5+ years related work experience in an influencer marketing, communications, or brand/account management function within a PR or advertising agency
• Bachelor’s Degree or equivalent work experience
• Strong knowledge of agency processes
• Ability to craft strategic, unique influencer strategies and campaigns with original ideation and leadership
• Excellent oral, written communication, and presentation skills
• Extremely organized, ambitious, and proactive
• Ability to create and nurture relationships within the influencer, entertainment, and retail industry with celebrities, publicists, managers, creators and influencers, etc.
• Self-Starter: Ability to effectively work independently in fast-paced, deadline-driven environments
• A detail-oriented multi-tasker, able to manage and prioritize multiple projects
• Passion for influencer marketing, creator-led content, and brand marketing
• Strong interpersonal skills and solution oriented
• Experience in influencer management platforms (such as Tagger, CreatorIQ, AspireIQ, TapInfluence) a plus
• Experience in digital and/or paid social a plus

About PMG: 

PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses strategy, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. Our team is made up of over 500 employees globally, and our work for brands like Apple, Athleta, Best Western Hotels & Resorts, Kohler, McDonald’s, Nike, Old Navy, Sephora and Shake Shack runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.

Ranked by Deloitte, Inc., Entrepreneur, and Adweek as one of the fastest-growing companies in the nation, PMG has grown because of its commitment to continuous improvement, business integrity, cultivating dynamic relationships, and putting people first. The company has been named Adweek's Breakthrough Media Agency of the Year, MediaPost's Independent Agency of the Year, 7X Ad Age Best Places to Work, 3X Best Places for Working Parents, and one of Fast Company's Best Workplaces for Innovators.

Being part of PMG means being part of a company culture that’s unmatched in digital. We’re willing to work hard to serve our clients and deliver value, results, and innovation -- which often requires true grit and remaining agile. We believe in taking care of ourselves and each other so that we continuously improve in every way. 

We’d love to get to know you and share more about why we love PMG and the work we do.  

Join us in making digital more human → Apply Now

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe we only change for the better by bringing different people to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Learn more about our commitment to Diversity and Inclusion and our action plan for change here.