Lead, Lifecycle & Brand Voice

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Lead, Lifecycle & Brand Voice in United States.

This role is designed for a senior creative marketer who will define how a fast-scaling consumer product communicates with its customers across every lifecycle touchpoint. You will own the evolution of brand voice across CRM, email, SMS, push, and in-app messaging, transforming transactional communication into emotionally resonant, trust-building experiences. Operating in a high-growth, data-driven environment, you will collaborate closely with product, growth, and customer insights teams to translate user pain points into meaningful messaging. Your work will directly influence engagement, retention, and long-term brand perception for millions of users. You will also help establish a scalable tone-of-voice system from the ground up, shaping both immediate lifecycle performance and long-term brand equity. This is a hands-on, high-impact role where copy, storytelling, and customer empathy are treated as core growth drivers.

• Define and own the end-to-end lifecycle communication strategy across CRM, email, SMS, push notifications, and in-app messaging, ensuring a consistent, human, and emotionally resonant brand voice.
• Transform transactional and utility-driven messaging into relationship-building experiences that increase trust, engagement, and customer retention.
• Partner with Product, Design, Growth, and Customer Insights teams to translate qualitative insights and behavioral data into compelling, high-performing messaging.
• Build and evolve a scalable tone-of-voice framework that can be applied consistently across all customer-facing channels and future lifecycle initiatives.
• Shape how the brand shows up in organic and community-driven spaces as scope expands, ensuring coherence between lifecycle messaging and broader brand storytelling.

Requirements:

• 7+ years of experience in creative marketing, copywriting, lifecycle marketing, or brand communications within fast-paced, consumer-focused environments.
• Proven expertise in crafting high-impact messaging across CRM channels such as email, SMS, push notifications, and in-app communications.
• Strong portfolio demonstrating exceptional writing craft, storytelling ability, and success translating complex or emotionally sensitive topics into clear, engaging copy.
• Experience working cross-functionally with product, design, growth, and analytics teams in data-informed environments.
• Deep understanding of audience psychology, brand voice development, and lifecycle marketing principles.
• Ability to balance creative intuition with performance outcomes while advocating for long-term brand equity and customer trust.

Benefits:

• Competitive base salary aligned with experience and market benchmarks, plus equity participation.
• Comprehensive health, dental, and vision coverage for employees and eligible dependents.
• Paid time off, parental leave, and supportive leave policies to encourage work-life balance.
• Retirement savings plans (RRSP in Canada / 401(k) in the U.S. where applicable) with employer matching contributions.
• Wellness programs and resources supporting physical and mental well-being.
• Opportunity to join a profitable, high-growth, well-funded organization operating at large consumer scale.
• Flexible, remote-friendly work environment across Canada and selected North American locations.