Lead Loyalty Marketing Consultant (P436)

Lead Loyalty Marketing Consultant

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Cincinnati 

SUMMARY: 84.51° Loyalty Marketing Consultants are responsible for leveraging personalized rewards and incentives to drive customer loyalty with our CPG partners. This includes owning and proactively developing a portfolio of clients and maximizing their investments with the right brands and offers to drive long-term loyalty. In this role, the LMC will be responsible for the growth and development of a broad portfolio of medium to large-scale CPG clients.  In addition, this role will require partnership with the 84.51° Kroger Merchandising team to align on category and department objectives and potential activations that can drive mutual benefit with customers.

RESPONSIBILITIES:

• Proactively build best-in-class client/stakeholder relationships with our most important CPG accounts.
• Work with cross functional teams to ensure strategic alignment and flawless execution of customer campaigns.
• Solve complex business or functional problems; creating potential solutions to problems, looking beyond the obvious solution, and considering how the solution impacts other variables.
• Provide direct and independent consultation to clients to drive increased performance and return on investment.
• Analyze post-campaign results and present to leadership-level client stakeholders.
• Deliver against annual goals tied to customer touch points and incremental impact.
• Execute against strategies to enable achievement of short-term incentive plan targets.
• Partner with 84.51° Kroger Merchandising community and internal stakeholders to support department and category goals

QUALIFICATIONS, SKILLS, AND EXPERIENCE:

• Advanced knowledge of the customer reward/incentive solutions and differentiation in the marketplace
• Proven Sales, client leadership skills; ability to independently develop relationships that results in growth in revenue
• Ability to proactively influence leadership-level stakeholders based on data and insights
• Analytical acumen to make decisions; understand and optimize campaigns
• Strong interpersonal skills and ability to partner on behalf of the client
• Excellent communication, presentation, and interpersonal skills
• Demonstrated ability to share actionable recommendations in a concise and persuasive manner
• Bachelors' degree B.A. /B. S or equivalent work experience
• 5+ years in Marketing, Loyalty Marketing, and/or sales responsibility

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