Lead Marketing

Company Description

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries. 

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

Job Description

Mandatory Skills: Marketing communication, Content creation, Digital marketing & analytics, Marketing research

Purpose: Plan and Lead marketing activities of our biosimilar products in existing markets and launch in new markets.

Job Responsibility :

1. Manage Marketing Campaigns.
2. Define and manage our brands across countries.
3. Conduct customer and market research.
4. Create content for product presentation/communication and training.
5. Produce marketing and promotional materials.
6. Prepare and present periodic market data/intelligence reports.
7. Coordinate with external/internal stakeholders.

Required Technical and Professional Expertise

• Knowledge of technical and regulatory requirements for pharmaceutical/biologics marketing.
• Experience of marketing pharmaceutical/biosimilar products in different countries like US/EU/others.
• Scientific background with ability to learn the science involved in Biologics/Biosimilars.
• Experienced in conducting both primary and secondary research.
• Working in a team-based environment.
• Skilled in handling digital apps and tools

Qualifications

Mandatory Skills: Marketing communication, Content creation, Digital marketing & analytics, Marketing research

Required Technical and Professional Expertise

• Knowledge of technical and regulatory requirements for pharmaceutical/biologics marketing.
• Experience of marketing pharmaceutical/biosimilar products in different countries like US/EU/others.
• Scientific background with ability to learn the science involved in Biologics/Biosimilars.
• Experienced in conducting both primary and secondary research.
• Working in a team-based environment.
• Skilled in handling digital apps and tools

Years Of Experience : 5-10 Years

Education/Qualification : MBA

Mandatory Skills: Brand Management, Marketing Management, Marketing Strategy, Product Launch, marketing campaigns, marketing communication

Additional Information

Benefits Offered
At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.
The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.
Our Work Culture
Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.
For more details, please visit our career website at https://careers.drreddys.com/#!/