Lead Marketing Analyst (Remote)

Work Flexibility: Remote

Who we want

• Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
• Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
• Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
• Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

What you will do

• Assesses the impact of competitive dynamics and points of parity / points of difference through competitive analysis.
• Responsible for competitor analysis and surveillance through various channels (may include conference calls, earnings updates, analyst reports and tradeshows.)
• Utilizes specific approaches and tools for gathering and collating competitive information
• Adheres to organizational protocols, practices and procedures for gathering competitive information
• Understands the needs of the primary and secondary customers.
• Understands what current and potential customers need to drive value in the portfolio.
• Utilizes the key activities and functions of market research.
• Deploys different approaches and methodologies of market research. Familiar with the most common types of qualitative and quantitative research in the design of market research: focus groups, one-on-one interviews, conjoint analysis and cluster analysis.
• Gathers and applies market research in decision making.
• Assesses key sources of information for meaningful market research.
• Assists in the planning, design and implementation of a market research project.
• Partners with global leaders to develop research strategies tailored to the specific market.
• Understands reimbursement healthcare trends and how they impact customer's purchasing behaviors.
• Names key industry players, leaders, and trendsetters.
• Understands key products and services in the industry.
• Explains how our organization compares to others in the industry.
• Understands key industry segments and associated characteristics.
• Can estimate the effort needed to target each customer group in all four Big Picture quadrants.
• Synthesizes market trends on sources of volume and strategic focus.
• Understands potential sources of new volume for the fundamental entity.
• Can forecast potential volume for each source of volume.
• Consistently seeks to validate the choice of the brand's segmentation variable by testing that it motivates customer behavior.
• Understands the different approaches to segmentation.
• Can perform needs-based segmentation (i.e., behavioral, attitudinal, and aspirations)
• Works to identify and measure customer variable importance and perception.
• Analyzes brand equity inputs to assess trends in brand equity.
• Able to segment brand equity inputs by customer type to determine how the business is performing in engaging target customer markets.
• Creates a standardized way to track KPIs as well as a consistent method to report back to the business.
• Documents performance criteria used for evaluating trends and activities.
• Assists in preparing charts, graphs, tables, and other tools.
• Generates and interprets basic analytics.
• Recognizes and assesses problems, opportunities and methods for improving existing reports.
• Maintains and organizes market insights related data.
• Assists in evaluation of RFPs and recommendation of vendor decision
• Communicates with vendor on critical information for project completion.

What you need

• Bachelor's degree required
• MBA preferred
• 4+ years of work experience required
• 2+ years market research experience preferred
• Excellent presentation and interpersonal communications skills
• Strong analytical and problem-solving skills
• Ability to manage multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority
• Must be able to understand and work within complex interdivisional procedures and policies
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
• Demonstrated proficiency in Power BI

*$75,300 - $156,900 salary plus bonus eligible + benefits. Actual minimum and maximum may vary based on location. Individual pay is based on skills, experience, and other relevant factors.*

Travel Percentage: None

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer - M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.