Lead Marketing Data Analyst

Company Description

Job Description

WHAT YOU WILL BE WORKING ON​

Main challenge​

Together with a talented team of data analysts and scientists, you will extract actionable insights from our vast marketing and in-game data, helping drive game growth and enhance marketing profitability and efficiency.​

What it means on a daily basis​

• Develop an in-depth understanding of our data warehouse, focusing on Marketing and game tracking data.​
• Become an expert in our marketing data dimensions and measurement definitions.​
• Conduct comprehensive 360-degree analyses to provide timely, data-driven answers to key stakeholder questions.​
• Translate analytical findings into strategic recommendations for Marketing and game teams.​
• Leverage statistical analysis to optimize Marketing testing methodologies and outcomes.​
• Manage and level up a small team of marketing analysts

Who you will be working with​

Joining our Global Data Science and Analytics team, you will collaborate closely with our Marketing vertical teams, including User Acquisition (UA), Influencer Marketing, and Studio Marketing Activation.​

Qualifications

WHO YOU ARE​

• A collaborative team player with a positive attitude and excellent organizational skills. Good verbal, written, and interpersonal skills needed​​
• You pay strong attention to data quality and you have a passion for deep quantitative analysis​
• A genuine passion for gaming and the gaming industry​

WHAT YOU NEED TO SUCCEED​

• 5+ years of professional experience, 2+ years as a team lead​
• SQL (Big Query) expertise, crafting complex & efficient queries​
• Python and R expertise is required​
• Proven ability in creating clear and impactful data visualizations and dashboards using Data Viz tool(s)​
• Familiarity with key marketing metrics (CPI, RoAS, creative optimization) and channels​
• Solid understanding of statistical analysis and its applications in marketing and UA.​
• Fluent in English, good presenter and communicator.​