Lead Product Analyst for Setapp

MacPaw is a software company that develops and distributes software for macOS and iOS. Today, our products have more than 30 million users worldwide.
At MacPaw, we believe humans and technology can reach their greatest potential together.
MacPaw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company's culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us.
We're seeking an experienced Lead Product Analyst to join one of our biggest products - Setapp.
Setapp is MacPaw's subscription-based app service for macOS and iOS. It provides access to 240+ Mac and iOS apps for daily tasks covering productivity, lifestyle, web development, Mac maintenance, creativity, writing, education, and personal finance.
As a Lead Product Analyst, you will join our Marketplace team - the biggest product team in Setapp. The team focuses on managing and growing the marketplace, including app discovery, user onboarding, and optimizing the user experience on both web and desktop platforms. You will work with the Product Team to ensure that users can easily find, purchase, and engage with apps, thereby boosting sales and user satisfaction.
We are a bunch of bright and creative people, including PMs, designers, a Product Analyst, a PMM and a UX Writer. As part of the team, you will be responsible for exploring and analyzing behavioral data to provide actionable insights and recommendations to improve user experience and product performance and managing a small team of analysts. This role requires a balance of individual contribution, where you'll be working directly with data and analysis as a senior analyst, alongside leadership responsibilities to guide and mentor your team.
If you are a senior specialist who wants to continue your hands-on expertise, mentor your analytics colleagues, and gain/develop manager's experience - don't hesitate to share your CV with us!
Sounds interesting? Don't hesitate to share your CV with us!
In this role, you will:

• Ensure and expand data literacy in the team, and provide the Product team with consistent and quality analytical data for decision-making processes
• Use quantitative methods to find bottlenecks and opportunities
• Look for insights, and investigate rootcause
• Сooperate with the team on storming and validating hypotheses
• Work closely with product managers to develop and measure key metric
• Support our tracking system and take part in analytics adaptation to GDPR compliance
• Mentor junior colleagues

Skills you'll need to bring:

• You possess the skill to comprehend and address loosely defined problems, generating pertinent solutions and actionable insights that steer product development decisions
• 4+ hands-on experience in analytics, at least 2 of them - in product analytics
• Solid knowledge of SQL
• Full proficiency with data visualization tools (Tableau, Power BI etc.)
• Mentoring experience is a must
• Experience with experiments planning and analysis
• Profound knowledge of statistics and probability theory
• Solid understanding of main SaaS metrics and unit economy
• Intermediate+ level of English and desire to improve it
• You are result-oriented and a team player
• You have the courage to challenge the status quo

As a plus:

• Knowledge of Python/R
• Experience with web analytics (GA/GTM, understanding how web analytics and web tracking work)
• Experience with analytics adaptation to GDPR compliance
• Experience with mobile apps analytics (Firebase, AppsFlyer)

What We Offer

• We are a Ukrainian company, and we stand with Ukraine against russian aggression
  
  • We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here you also can read about MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
• We are committed to our veterans
  
  • Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve.
• Hybrid work model
  
  • Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process. We also reimburse the costs of renting a coworking space in any other city. If you decide to work at home, we cover the costs spent on your workspace organization: portable power stations, power banks, etc.
• Your health always comes first
  
  • We guarantee medical insurance starting on your first working month. Besides, we cover 100% of your medical insurance costs and 50% for your dependents (common-law partner/spouse and/or children). For those abroad, you can receive a yearly Medical insurance allowance as compensation for managing your medical expenses. We also offer a 50% refund for psychotherapy.
• Flexible working hours
  
  • You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation.
• Space to grow both professionally and personally
  
  • Whatever your dreams and aspirations are, we have you covered. Education opportunities to grow both hard and soft skills, annual development reviews, internal community. We also offer individual and team coaching with organizational coaches.
• Teams we are proud of
  
  • We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
• Office designed for people (and pets)
  
  • Our office has it all: a spacious workplace with enough room for sitting up, lying down, and running around; a gym for recreation, fitness, and yoga; cozy kitchens with coffee, snacks, and lunches; sleeping/meditation room; and a terrace with a view where we throw summer parties. Also, we have two cats living in the office, and you are welcome to bring your pets to the office (we have separate floors for cats and dogs).
• Time-off policy that covers life's needs
  
  • 20 vacation days, unlimited paid sick leaves, xDays (2 days a month to work on side projects), days for personal time-off designed to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
• Join social initiatives with MacPawCares
  
  • MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in and spend up to 24 working days per year making the world a better place.
• We're an equal opportunity employer. Here is a safe place for applicants of all backgrounds.
  
  • We are hiring talented humans. Meaning with all our variety of backgrounds and identities, including service members and veterans, women, members of the LGBTQIA+ community, individuals with disabilities, and other often underrepresented groups. MacPaw does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
  • Some benefits are under development and valid for 2024, with adjustments possible in 2025.