Lead Product Manager (Recommend Strategy) - TikTok LIVE

Responsibilities

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.

Team Introduction
The livestream industry has seen tremendous growth in recent years and has become the next growth driver for TikTok global business. It also brings great joy to users globally and it creates a new channel for our creators to show themselves.

Our team is responsible for TikTok Live's Traffic Delivery and User Experience. We continuously optimize the Recommend system to show users personalized and preferred content, helping LIVE obtain traffic in TikTok and achieve user growth. At the same time, we understand and define content quality and User Experience, ensuring the stable development of content ecosystem and user ecosystem while business growth.

Responsibilities
- Be responsible for formulating product strategies and plans for the overall user growth in TikTok LIVE broadcasts, focusing on increasing the scale and activity of TikTok LIVE broadcast viewers.
- Achieve business growth targets through various means, such as optimizing user experience, researching the supply and demand ecosystem, and configuring product strategies.
- Be responsible for the generalization of TikTok LIVE broadcast content and audience, including the diversity of content and audience, the content growth for user groups with unmet content needs, and the formulation of growth strategies for important countries and regions.
- Gain insights into user behaviors and needs through in-depth user research and data analysis, understand user segmentation and differentiation, and formulate corresponding growth strategies according to the characteristics of different user groups.
- Conduct hierarchical management of users, and formulate targeted product and marketing strategies for users at different levels to improve user loyalty and growth potential.

Qualifications

Minimum Qualifications:
- Bachelor's degree with 5+ years of related user-side product work experience. Background in strategy products.
- Possess the ability of product design and business understanding. Be able to identify problems through data or processes and promote the solution of problems.
- Have strong logical thinking ability, be able to establish effective communication on key issues in cross-team cooperation, and be able to promote implementation.
- Have project management ability and stress resistance, be able to grasp the needs of all parties and integrate resources to achieve cross-departmental cooperation.

Preferred Qualifications:
- Majors in Statistics/Mathematics/Computer Science.
- Experience in traffic strategies/creator strategies/ content ecosystem.
- Proficient in SQL, ability to use common analysis tools, such as R/Python/SaaS for data model development, have a good command of basic statistical knowledge, and possess good statistical quantification ability.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

#LI-Hybrid

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $210000 - $459000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.