Lead Product Marketing Manager

At Realtor.com®, we have among the most comprehensive and accurate coverage of real estate listings and the most engaged users across all the online real estate portals. Our mission is to make buying, selling, renting, and living in homes easier and more rewarding for everyone.
Building your career? Build it better at Realtor.com®. Join us and help change the world of real estate, one home at a time.
Are you a Product Marketing expert? Are you ready to drive product commercialization and go-to- market (GTM)? If you want to pursue your professional goals as you help grow an innovative real estate tech company, this work is for you. Join us as our newest Lead Product Marketing Manager and help change the world of real estate, one home at a time.
We're looking for a Lead Product Marketing Manager to drive product commercialization and go-to-market (GTM) strategy for our core business line focused on real estate brokers and agents. The ideal candidate is a decisive leader who leverages both data and creative problem solving to drive product adoption, revenue growth, and commercialization strategies. We're looking for someone who thrives on the combination of assessing pipeline and revenue trends, defining addressable markets, evaluating pricing models, identifying areas for growth and creating sticky value propositions.
What you'll do:

• Partner with key stakeholders to develop and refine portfolio vision, strategy, sizing, and plans
• Identify, model and help to prioritize new product initiatives for both new and existing market segments
• Drive the business case to align key partners/stakeholders around notable product investment opportunities
• Take the lead on developing commercialization strategies for new product launches, including pricing, packaging distribution models
• Develop a nuanced understanding of value drivers to recommend structural price changes for existing offerings
• Distill complex data, market trends and research into compelling ideas for how our products can continuously improve and deliver more value to customers, consumers and our business
• Conduct market and competitive analyses across key verticals to inform product strategy and positioning
• Quickly become an expert on http://realtor.com 's economic buyer personas, segmentation, real estate industry trends and the messaging hooks that drive pipeline and revenue growth
• Become the subject matter expert on http://realtor.com 's managed service platform and the quickly evolving industry landscape
• Develop and enhance product positioning and messaging frameworks in support of new product launches; effectively communicate value propositions to customers, internal partners and frontline teams
• Define success criteria, provide insights and direction, gather feedback, and laterally influence functional stakeholders to ensure effective go-to-market strategy implementation

What you'll bring:

• Ability to thrive in the fast-paced and ever-changing environment of a startup is a must
• 12+ years of professional experience in B2B tech including at least 3 years in Product Marketing, Strategy or Management Consulting
• Bachelor's degree or equivalent experience
• MBA preferred
• Prior SaaS experience preferred (understanding of value drivers in SaaS subscription / recurring revenue business models)
• Strong understanding of measuring performance through metrics and KPIs with the ability to tell a rich story through data
• Self-starter with an incredible work ethic and team first mentality
• Strong organizational skills and ability to own a project start to finish
• Excellent communication and presentation skills
• Strong analytical skills: comfort with data analysis, modeling, and presenting quantitative insights
• Attention to detail and organization is paramount with a continuous desire to learn and improve
• Proven track record of delivering to schedule and to results
• No relocation is provided for this vacancy, local candidates preferred. Must be eligible to work in the U.S. for any employer

Do the best work of your life at Realtor.com
Building your career? Build it better at Realtor.com®. Here, you'll partner with a diverse team of experts as you use leading-edge tech to help people meet a crucial goal: finding their way home. And you'll find your way home too. People are our foundation-the core that drives us passionately forward. At Realtor.com, you'll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return we'll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.
Do the best work of your life at Realtor.com
Building your career? Build it better at Realtor.com®. Here, you'll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you'll find your way home too. People are our foundation-the core that drives us passionately forward. At Realtor.com, you'll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return we'll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.
Diversity is important to us, therefore, realtor.com is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, realtor.com will provide reasonable accommodations for otherwise qualified disabled individuals.