Lead Product Marketing Manager

Job Description
Applied Systems, Inc., a worldwide leader in insurance technology, is currently searching for a Lead Product Marketing Manager to join our team of product marketing professionals, responsible for the strategy, planning, and messaging required to help our products win in the market. We need a skilled B2B product marketer to take our messaging, market intelligence, go-to-marketing planning, and launch execution for Ivans and carrier solutions to the next level. This exciting role will be collaborating cross-functionally with product management, customer experience, sales, and the broader marketing team.
This role is perfect for someone who is looking to thrive on a fast-paced and rapidly evolving product marketing team. As Applied's product portfolio and the function of product marketing expand, Applied needs product marketers that are skilled collaborators, strong writers, trusted product and market experts, and can act as internal and external champions for their products. As a key member of the team, the person selected for this role will play a huge role supporting this expansion as the product marketer for Applied's carrier-facing solutions. This is an exciting opportunity to join a team and organization undergoing transformation with the ability to contribute to the success of both.
What You'll Do

• Strategy - In partnership with Product Management, set go-to-market priorities for Ivans products based on market intelligence, organizational readiness, business priorities, and resources
• Messaging - Clearly communicate our Ivans division products' unique value propositions through formal messaging frameworks and various formats of marketing-facing content and collateral (e.g. PPTs, one-pagers, website, etc.)
• Product Launches - Plan and coordinate the marketing launch of new products and releases to drive the biggest revenue and adoption impact across target markets
• Sales Enablement - Support the sales enablement team with clear strategies, GTM alignment, messaging, and resources to impact sales and partner revenue
• Market intelligence - Gather, aggregate, and synthesize voice-of-market insights across internal and external inputs (e.g., win/loss analysis, competitive intelligence, customer advisory boards, pilot programs, etc.) to inform product and go-to-market strategies
• Demand Generation - Develop messaging and support strategy of field marketing and sales/business development efforts across markets and segments
• Team - Support the growth and development goals of the product marketing discipline and organization at Applied by contributing to and adopting new processes, standards, and product marketing best practices

What You'll Need to Succeed
We're looking for someone who:

• Can work remotely or from an Applied Systems office
• Has a Bachelor's degree in marketing, business, technology, or related field
  • We proudly support and encourage people with military experience, as well as military spouses, to apply

Your experience should include some or all of the following:

• 8-10 years' experience in B2B product marketing organizations, with a strong preference for experience with high-growth enterprise SaaS companies
• Demonstrable experience planning and leading cross-departmental product launches, programs, and projects is required
• Proven success working cross-functionally with product, sales, customer success, and multiple functions within marketing
• Collaborative and like to work in a fast-paced team environment
• Strong written and verbal communication skills with experience developing differentiated product positioning, using clear language, and creating compelling narratives
• Self-starter and motivated individual who is disciplined, creative, and independent

Additionally you might have:

• Substantive experience in the insurance or insurance software industry, with experience marketing to insurance carrier companies is a strong plus

What You'll Gain
Benefits from Day One

• Health insurance plans, dental, and vision
• Wellness incentives
• 401(k) and/or RRSP retirement savings plans with employer match

Work-Life Balance

• Competitive paid vacation time and a free day for your birthday
• Personal/sick time
• Paid holidays
• Flex Time
• Paid parental leave (U.S. candidates)
• Volunteer time off

Empowering Career Growth and Success - We invest in talent, care about our people and are empowered by the results of our work. We grow our teams from within and give our employees opportunities to advance.
What We Value
We strive for excellence at every turn to be the best at what we do. We invest in talent, care about our people and are empowered by the results of our work. We fulfil the promise of insurance - safeguarding and protecting what matters most in people's lives. And there is no more important job than that.
Our focus on the workforce, workplace and marketplace gives us a qualified individual in an environment in which they can be productive while we maintain our position in the industry. To help drive that change toward a vibrant, modern workplace, we have employee-driven networks with commonalities in ethnicity, gender, sexual orientation and military status.
Who We Are
For 40 years, Applied Systems has created innovative technology for the global insurance industry. Today, we are a rapidly growing software leader that is revolutionizing the way agencies and brokerages succeed.
We are smart and curious people in a tech-first environment that champions bold and powerful thinking. We are transforming a complex industry through digitization, automation, and innovative new partnerships. Together we are driving the industry fearlessly forward.
It's an exciting time at Applied. You can do big things here, in an environment that supports creative thinking and bold ideas. Visit http://www.AppliedSystems.com for more information on how you can challenge what's possible.
EEO Statement
Applied Systems is proud to be an Equal Employment Opportunity and Affirmative Action Employer. Diversity and Inclusion is a business imperative and is a part of building our brand and reputation. At Applied, we don't discriminate, and we are committed to recruit, develop, retain, and promote regardless of race, religion, color, national origin, sexual orientation, gender identity, disability, age, veteran status, and other protected status as required by applicable law.
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