Lead Product Marketing Manager - Consumer

Our team’s mission is to grow inspired engagement with Pinterest through comprehension and adoption of our core features among Consumers. As the new Lead Product Marketing Manager you have the opportunity to shape not only your role but also drive adoption of key consumer features to ultimately drive engagement by influencing the product and marketing teams to simplify and improve user journeys with key experiences. You will be the voice of our pinner products to the market and the voice of the pinners back into the product team with the ultimate goal of increasing value for Pinner.

What you’ll do:

• Drive Best in class GTM in-product experiences tapping into your market knowledge to help product managers and engineers identify and prioritize the most impactful work.

• Deeply understand target user segments and priority insights (what resonates when in which channels) to drive desired behaviors by audience segment to both influence product and guide in-product marketing tactics

• Develop product positioning strategies that crisply articulate the value proposition of Pinterest and differentiate us in market

• Develop product and marketing plans learning agenda and goals to ensure the team is maximizing learning at every opportunity and delivering actionable insights to cross functional partners to inform/influence key decisions and planning.

What we’re looking for:

• Exceptional social consumer product marketing skills. 8+ years of experience in Social Consumer Tech Product Marketing. You have experience leading engagement and retention marketing with in-product notifications driving product adoption campaigns in a fast-paced data-driven environment. You are deeply analytical and comfortable with data-driven consumer segmentation and finding opportunities for growth experimentation.

• Entrepreneurial self-starter. You thrive in a fast-moving ambiguous environment and are independently capable of seeking information corralling resources and delivering results without waiting for direction. Scrappy creative problem solver who is able to work around constraints to maximize test and learn opportunities. Attention to detail and commitment to high-quality results-oriented output. Excellent project management and prioritization skills are required.

• Strong communication skills. You can move seamlessly between conversing with engineers PMMs or Designers and leading presentations with C-level executives.

• High-energy positive team player . You have a proven ability to build strong working relationships with business partners; this is a highly cross-functional role so a low ego and a high instinct for collaboration are musts. Demonstrated ability to work with cross-functional stakeholders to identify and prioritize user needs and influencing decision making through data.

• Keen aptitude to scale the team. Help build out processes for a small (but mighty) team. Help build our influence across the organization to tackle each of the above for your coverage area.

Relocation Statement:

• This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.

#LI-REMOTE #LI-REX