Lead Strategist, Global Business Marketing

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Marketing team at Snap articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. They are on a mission to build a best-in-class international marketing organization. With functions spanning global business and consumer marketing, consumer insights, creative, brand marketing, and marketing operations, the team creates marketing initiatives across the entire Snap Inc. ecosystem.

The Lead Strategist is responsible for identifying marketing problems and opportunities for Snapchat’s revenue-driving efforts that focus on influencing brand marketers, media decision-makers and creative agencies. The Lead Strategist provides in-depth understanding of the competitive landscape, audience needs, and key moments and communication channels to inspire and inform creative ideas to reach, engage and influence our prioritized audiences.

What You’ll Do: 

• Lead/champion brand strategy within the Global Business Marketing team, integrating brand behavior strategies into the overall creative strategic vision, and work with our team to find opportunities to produce effective creative ideas both within and outside pre-defined assignments

• Provide thought leadership and points of view on strategic, tactical and executional opportunities

• Create, present and implement short and long-term strategies for the Snapchat brand; deliverables may include research, strategic briefs, scope and planning documents

• Partner with Brand Makers Studio and broader Snapchat team to break down silos and facilitate integrated, cross-functional teamwork

• Partner with Creatives to concept, explore and push the creation of good work

• Partners with data and insights teams to inform and inspire strategies, and measure the performance of our efforts

• Develop briefs, pitch new ideas and manage strategic initiatives

Knowledge, Skills & Abilities: 

• A deep understanding of the digital marketplace — tech, culture and trends

• Superior knowledge of the social media platform landscape, including competitor strengths and weaknesses

• Experience partnering with data science and research teams to identify insights that matter to marketers

• Expert knowledge of media planning and buying audience

• Keeps abreast of industry trends, best practices and market opportunities

• Ability to build honest, direct relationships with colleagues and outside partners

• Ability to debate constructively and ask challenging questions

• Strong initiative, attention to detail and follow-through skills

• Exceptional written and verbal communication skills with the ability to communicate with all levels of employees

• Enthusiasm for B2B marketing

Minimum Qualifications

• Bachelor’s Degree or equivalent years of experience

• 5+ years experience developing business audience and marketplace strategy

• After-hours work and overnight travel required

Preferred Qualifications

• Creative agency or brand marketing experience preferred

• History of being a personal Snapchat user is a plus

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office at least 80% of the time (an average of 4 days per week). If you are not based in the same location(s) listed for this role and are open to relocation, we encourage you to apply to take advantage of our generous relocation policy. 

For CA based applicants: 

• The base salary range for this position is $155,000 - 220,000

• This position is eligible for a discretionary performance-based bonus

• This position is eligible for equity in the form of RSUs

For NY based applicants: 

• The base salary range for this position is $165,000 - 230,000

• This position is eligible for a discretionary performance-based bonus

• This position is eligible for equity in the form of RSUs

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid maternity & paternity leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at [email protected].