Leads Program Specialist

Company Description
Zayo provides mission-critical bandwidth to the world's most impactful companies, fueling the innovations that are transforming our society. Zayo's 133,000-mile network in North America and Europe includes extensive metro connectivity to thousands of buildings and data centers. Zayo's communications infrastructure solutions include dark fiber, private data networks, wavelengths, Ethernet, and dedicated Internet access. Zayo serves wireless and wireline carriers, media, tech, content, finance, healthcare and other large enterprises.
The Leads Program Specialist plans, directs and coordinates the flow of leads from marketing campaigns, events, websites and other initiatives to Zayo's Sales organization to ensure maximum b.
Job Responsibilities

• Plan, direct, and coordinate leads flow from marketing campaigns, events, websites, etc.
• Coordinates process lead flows by managing information and requirements related to all external Marketing efforts and vendor relationships
• Keeps management informed by preparing reports, preparing presentations, interpreting information, and making recommendations based upon results
• Assists with data and analytics and emerging market trends to strategize ways to increase market share through lead balancing, ad hoc movement of leads, etc.
• Works with vendors to deliver marketing materials and assets internally and to clients and the public as they impact leads, opportunities and sales
• Works with internal and external stakeholders to ensure maximum exposure to leads and highest potential for success
• Documents current processes and suggests process improvements for all of Marketing
• Maintains professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing professional networks, benchmarking state-of-the-art practices, and participating in professional societies

Marketing Operations Manager Skills and Qualifications:

• Market and industry knowledge
• Quality focus
• Process management
• Presentation skills
• Technical understanding
• Financial planning and strategy
• Excellent written communication skills
• Strategic mindset
• Critical thinking and analytical skills
• Excellent organizational skills

Education, Experience & Licensing Requirements:

• Bachelor's Degree in Marketing or related field, MBA a bonus
• 3-5 years marketing, communications, event experience
• Salesforce experience a must
• Pardot experience a serious plus
• Marketing automation experience, a plus

Base pay range: $50,500 - $65,000, commensurate with experience
Benefits, Rewards & Wellness

• Excellent Health, Dental & Vision Insurance
• Retirement 401(k) Savings Plan
• Fitness membership discounts
• Generous paid time off policy including paid parental leave

Zayo provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.