LEAF Digital Marketing Specialist

Overview:

Responsible for digital marketing activities for assigned departments or business lines. Support the development, execution and evaluation of digital marketing and communication programs designed to meet business objectives of M&T Bank Corporation business unit managers, while reinforcing the bank’s brand identity.

Primary Responsibilities

• Support digital marketing strategy and annual plan for assigned business lines, including key tactics and programs to deliver/exceed targeted goals and objectives.
• Assist in the management of digital media planning and buying.
• Work closely with offline and direct marketing teams to ensure integration of digital marketing tactics with other marketing efforts.
• Work closely with relationship marketing managers in the development of marketing/creative campaigns.
• Track and optimize the performance of digital marketing tactics. Review site analytics, including path analysis to identify possible refinements to campaigns. 
• Maintain tracking of budgets and spending for the full Digital Marketing team. 

Education and Experience Required:

Bachelor’s degree

Minimum of 1 year of experience in managing marketing campaigns in a client or agency environment,

OR in lieu of a degree,

A combined 5 years of education and work experience.

Basic understanding of how users interact with digital media, as well as online and mobile user behavior.

M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $56,655.45 - $94,425.76 Annual (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation.

LocationPhiladelphia, Pennsylvania, United States of America