Lifecycle Associate, Marketing

​​About the Role:

We’re looking for a Lifecycle Marketing Associate to join our growing CRM team. You’ll report to the CRM Manager and partner with cross-functional stakeholders to build and execute strategic conversion and retention campaigns. This person will support the hands-on creation implementation and optimization of retention focused email sms push notification and in-app messages. The ideal candidate is passionate about the end-to-end customer journey is a natural at empathizing with the customer and is relentless at finding the qualitative and quantitative feedback you need to build a world class retention program.

You Will:

• Support execution of retention focused CRM initiatives including ideation briefing creative managing timelines pulling audiences segmentation scheduling/set-up and post-send reporting

• Maintain customer journey maps for retention communication journey and ensure maps are regularly updated to reflect current state of live flows

• Guide segmentation targeting and contact strategies (e.g. cadence & frequency) to maximize retention and LTV

• Continuously conduct A/B tests and analyze results to garner insights to improve engagement retention and LTV

• Ensure high quality and error-free implementation testing and QA of email marketing campaigns

• Partner with CRM leads for other lifecycle stages to build cohesive and efficient customer journey

You Have:

• Bachelor’s degree in marketing or related field

• 1-2 years experience in CRM & lifecycle marketing subscription experience a plus

• Hands-on experience with Braze Iterable Marketo or similar ESP

• Excellent organizational and prioritization skills and attention to detail

• Strong campaign management and problem solving skills

• Analytical thinker with experience in data-driven marketing

• Experience working cross functionally with various teams

• Ability to drive experimentation focused on core success metrics

• Working knowledge of HTML CSS and email client basics

• Eagerness to be hands-on and proactive

• Strong desire and curiosity to learn

• Understanding of the healthcare wellness or CPG industry a plus

• Knowledge of FDA & HIPAA regulations a plus

Our Benefits (there are more but here are some highlights):

• Competitive salary & equity compensation for full-time roles

• Unlimited PTO company holidays and quarterly mental health days

• Comprehensive health benefits including medical dental & vision and parental leave

• Employee Stock Purchase Program (ESPP)

• Employee discounts on hims & hers & Apostrophe online products

• 401k benefits with employer matching contribution

• Offsite team retreats

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