Lifecycle Marketing Lead

U.S. healthcare is frustrating and deeply flawed. Cedar's mission is to drive better outcomes for everyone involved, including providers, insurance companies and the people they serve. At a time when consumer-friendly healthcare experiences are more critical than ever, our platform is uniquely equipped to solve problems that lead to billing issues and administrative waste. At Cedar, know that your work will have a meaningful impact on people's lives.
Cedar is looking for a Lifecycle Marketing Lead who will own the end-to-end buyers journey. Cross-functionally with the Partnerships, Client Growth, Client Solutions (implementations), Product and other teams your goal is to drive pipeline, drive deal acceleration and increase retention. The successful candidate role will include campaign creation, project execution and marketing operations with a heavy focus on creating and promoting customer stories.
In partnership with Product Marketing, you will serve as a crucial "voice of the customer" channel -- sharing feedback, insights and stories across the organization!
Do you enjoy cooking up creative solutions to complex problems? We're not looking for a healthcare expert or seasoned strategist - rather, we're looking for candidates who are hungry to learn and approach work with curiosity and optimism. At Cedar, we hire individuals who are driven, energetic and excited to join a fast-paced company. Our ideal candidate is a problem solver, self-starter and has previously worked in an entrepreneurial environment. Additionally, candidates should be comfortable playing a role in various aspects of the commercial business.
Responsibilities:

• Oversee Cedar's case study program from strategy through execution. Proactively find opportunities to celebrate customer success stories through case studies, testimonials, webinars, speaking engagements and more. As a part of Cedar's Demand Generation team, this role will plan, implement, and monitor campaigns across email, social, website and experiential marketing channels.
• Produce and maintain performance reports on marketing activities, including analyzing the performance of case studies, whitepapers and other content; identify gaps and opportunities to improve
• Support internal marketing functions across the team with key projects and tasks, including list and database management, event support and metrics tracking
• Map the current customer journey, identify struggles, mitigation strategies, change-management plans and opportunities.
• Drive high engagement and Cedar advocacy across client partner groups throughout the implementation, onboarding and launch process.
• Report on the performance of campaigns and impact on new pipeline and upsell metrics.

Required skills & experience:

• 1-3 years of marketing experience - enterprise technology, B2B experience strongly preferred.
• Experience in full-funnel marketing initiatives
• Excellent communication, writing and presentation skills - must be able to develop compelling narratives that drive new feature adoption and support change management within our client and prospect organizations.
• Strong project management skills - must be able to organize work in a methodical manner but equally comfortable in a fast-paced environment.
• Proficiency in HubSpot and Salesforce (plus)
• Prior healthcare experience is a plus
• Expert at Googling the answer to a frustrating problem
• BA/BS or equivalent work experience

#LI-REMOTE
#LI-TN1
What do we offer to the ideal candidate?

• A chance to improve the U.S. healthcare system at a high-growth company! Our leading healthcare financial platform is scaling rapidly, helping millions of patients per year
• Unless stated otherwise, most roles have flexibility to work from home or in the office, depending on what works best for you
• Unlimited PTO for vacation, sick and mental health days-we encourage everyone to take at least 20 days of vacation per year to ensure dedicated time to spend with loved ones, explore, rest and recharge
• 16 weeks paid parental leave with health benefits for all parents, plus flexible re-entry schedules for returning to work
• Diversity initiatives that encourage Cedarians to bring their whole selves to work, including three employee resource groups: be@cedar (for BIPOC-identifying Cedarians and their allies), Pridecones (for LGBTQIA+ Cedarians and their allies) and Cedar Women+ (for female-identifying Cedarians)
• Competitive pay, equity (for qualifying roles) and health benefits that start on the first of the month following your start date (or on your start date if your start date coincides with the first of the month)
• 401k plan with 3% employer non-election contribution
• Access to hands-on mentorship, employee and management coaching, and a stipend for learning and development resources to help you grow both professionally and personally

About us
Cedar was co-founded by Florian Otto and Arel Lidow in 2016 after a negative medical billing experience inspired them to help improve our healthcare system. With a commitment to solving billing and patient experience issues, Cedar has become a leading healthcare technology company fueled by remarkable growth. Over the past several years, we've raised more than $350 million in funding from investors such as Andreessen Horowitz and Tiger Global, bringing Cedar's valuation to $3.2 billion.
Today, Cedar helps over 15 million patients annually-and partners with more than 50 leading healthcare providers, including Yale New Haven Health, Summit Health, Novant Health, Allina Health, Providence, ChristianaCare, Blue Cross Blue Shield of Arizona, CommonSpirit Health and Blue Cross Blue Shield of Massachusetts.