Lifecycle Marketing Lead (Contract)

About Us

We are a VC-funded microbial sciences company developing applications of microbes for both human

and environmental health. We are flagshipped in Venice, California (4 blocks from the beach) with team members in Boston, Australia, Taipei, NYC, Netherlands, and expanding. Our team and advisory board include both top scientists and doctors from leading academic institutions as well as experienced marketers, brand builders, operators, and storytellers.

We founded our consumer life science brand, Seed, to disrupt the $60B+ global probiotics market by bringing much-needed science, precision, efficacy, and education to the crowded and confusing global landscape of ‘probiotics.’ With the company’s Scientific Board of leading microbiome researchers, clinicians, and academic partners, we develop therapies and probiotic innovations across gastroenterology, dermatology, oral hygiene, pediatrics, women’s health, and nutrition. Our brand is often recognized not just for our science, but for our commitment to science communication and design. We’ve won awards such as Fast Company’s “World Changing Ideas” in 2019, 2020, and 2021; Time’s ‘Best Inventions 2018,’ and a Webby for ‘Best Use of Stories on Instagram.’ 

We are looking for an Email Marketing Lead to join the marketing team and support our efforts in engaging, nurturing, and aligning the Seed experience for our ecosystem of members. 

You understand that a single email with the right language, at the right time, can make a big impact. You’re hungry for the opportunity to build new experiences for our members and make our pre-existing ones better. You’re thoughtful in your work and consider how each communication we produce impacts the customer journey as a whole. You understand that in every data set is a story, and you know how to use logic to identify distinct cohorts. You think systemically, project-manage, communicate, and report internally with a level of context, sophistication, and analysis that inspires great cross-functional work. 

Who You Are

• 5+ years of general marketing experience
• 2+ years of experience in email marketing or lifecycle marketing 
• Experience using Klaviyo to set up and deploy campaigns
• Excellent data analysis skills and comfort working with Excel
• Comfort collaborating with designers in Figma.
• You have high standards, take ownership of your work, and are invested in the outcome
• You proactively help others and are a team player are 
• You learn new technology and  business software with ease
• You are analytically driven, curious, scrappy, and determined
• You operate with a customer-first orientation
• You employ a test and learn mentality
• You problem-solve with a sense of urgency
• You have excellent communication skills 
• Experience working in a direct-to-consumer, subscription-based company highly preferred

What You’ll Do

• Execute the production of new email campaigns across our email ecosystem, including building emails, asset and copy coordination, QA and scheduling
• Support in optimizing current campaigns, including A/B testing and reporting
• Devise and execute A/B tests, record results, and advise on improvements
• Provide regular campaign performance reports that include opens, clicks, conversions, unsubscribes, and other pertinent information while making recommendations on enhancing our tactics 
• Follow QA process for all email campaigns to ensure content is accurate, links are functional, and pages are live
• Create visualizations to present data and proposed optimizations
• Learn to develop complex user journeys using data triggers and automation workflows