Lifecycle Marketing Lead

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Lifecycle Marketing Lead in Canada.

This role is an exciting opportunity to own and optimize the entire customer lifecycle within a fast-growing SaaS environment. You will drive engagement, activation, retention, and expansion strategies across multiple channels, helping transform customer insights into measurable business outcomes. Combining creativity, technical expertise, and data-driven decision-making, you will build and execute sophisticated lifecycle campaigns that support customers throughout their journey. Working closely with Revenue, Growth, Product Marketing, Content, and Data teams, you will play a critical role in shaping customer experiences and accelerating revenue growth. This position is highly hands-on and ideal for someone who enjoys building, testing, and optimizing campaigns directly. If you thrive in a collaborative, high-growth environment and are passionate about customer engagement, this role offers significant impact and career growth potential.

• Own and continuously optimize the customer lifecycle strategy, identifying key opportunities to improve activation, engagement, retention, and expansion.
• Design, build, and manage multi-channel lifecycle campaigns across email, SMS, in-app messaging, sales sequences, and automated nurture flows.
• Leverage customer behavior data, segmentation strategies, and experimentation frameworks to improve campaign performance and customer outcomes.
• Collaborate with Growth, Revenue, Product Marketing, Content, and Data teams to align messaging, customer journeys, and business objectives.
• Develop and execute A/B tests, analyze campaign results, and implement ongoing optimizations based on performance insights.
• Ensure accurate customer data, campaign tracking, and reporting infrastructure to support personalization and automation efforts.
• Monitor key lifecycle metrics including activation, engagement, retention, churn, upsell, and expansion, translating findings into actionable recommendations.
• Utilize AI-powered tools to improve campaign execution, content creation, analysis, and workflow efficiency.

Requirements:

• 4+ years of experience in lifecycle marketing, email marketing, marketing automation, or related roles within a SaaS environment.
• Proven success building and executing cross-channel customer journeys from strategy through implementation.
• Experience supporting both product-led growth and sales-assisted customer acquisition and expansion motions.
• Hands-on expertise with marketing automation and customer engagement platforms such as HubSpot, Amplitude, Pendo, Customer.io, or similar tools.
• Deep understanding of email, SMS, in-app messaging, customer segmentation, experimentation, and conversion optimization best practices.
• Strong analytical skills with the ability to translate behavioral and product usage data into actionable lifecycle strategies.
• Excellent communication and cross-functional collaboration skills.
• Demonstrated use of AI tools to enhance marketing productivity, campaign optimization, and content development.
• Experience with HTML for email development, predictive lifecycle modeling, or advanced customer segmentation is considered a plus.
• Familiarity with SMB customer journeys and high-volume sales funnels is advantageous.

Benefits:

• Competitive base salary ranging from CAD $110,000 to $120,000 annually.
• Flexible paid time off policy.
• One company-designated Friday off per month.
• Company-wide paid holiday shutdown between Christmas and New Year's.
• Comprehensive healthcare and dental coverage with employer-paid premiums.
• RRSP/401(k) matching program.
• Generous parental leave policy.
• Annual company retreat and team-building experiences.
• Learning and professional development opportunities.
• Home office setup stipend.
• Internet and phone allowance.
• Remote-first work environment with flexibility and autonomy.
• Weekly payroll schedule.