Lifecycle Marketing Lead - Senior Manager

Block Renovation Lifecycle Marketing Lead - Senior Manager

Block is a renovation platform transforming the $450 billion renovation industry. Block democratizes access to high-end design, while combining design, construction, and materials into a streamlined experience. Block simplifies a complex and convoluted process and gives homeowners certainty on outcomes, quality, price, and time. 

Our mission is to give homeowners a better way to improve the spaces they live in, and to give contractors a better way to work. We are building an ambitious, tenacious, and creative team who is unafraid of tackling new challenges. The founders are former leaders at Casper, HuffPost, and Rent the Runway. Investors include Softbank, New Enterprise Associates, Lerer Hippeau, Giant Ventures, Obvious Ventures, MorningSide Ventures and more.

Employees come to Block for the opportunity to work in a rapidly scaling tech start-up that remains steadfastly dedicated to its employees, its culture, and constant iteration and improvement.

Our mission is to give homeowners a better way to improve the spaces they live in, and to give contractors a better way to work. We are building an ambitious, tenacious, and creative team who is unafraid of tackling new challenges. The founders are former leaders at Casper, HuffPost, and Rent the Runway. Investors include New Enterprise Associates, Lerer Hippeau Ventures, Obvious Ventures, and more.

ROLE

As Lifecycle Marketing Lead, your role will be to define the strategy and vision for a robust CRM program and then build, deploy, measure and optimize it. To date, CRM/lifecycle marketing at Block has been very limited. You’ll be starting with a nearly blank slate and will have the opportunity to shape how this critical program develops. This is a good fit for a strategic thinker who is excited about building something from scratch and is willing to roll up their sleeves and execute too.

The goal of this program will be to nurture marketing leads through email and other means to get them into the sales funnel. Results and impact on the business will be very quantifiable, notably the number of monthly sales qualified leads driven by lifecycle marketing and the resulting impact to our blended customer acquisition cost.

You will report into the Head of Marketing and work closely with other members of the marketing team. Internal communication with cross-functional key stakeholders (Growth Marketing, Sales, Creative, Sales Ops, Product, Analytics, etc.) will be important.

RESPONSIBILITIES

• Develop the vision for Block’s lifecycle marketing strategy and then operationalize it
• Own CRM list growth across email and potentially SMS
• Develop and drive audience segmentation, personalization and communication strategy
• Through customer insights, develop a plan to test and learn hypotheses to continuously optimize our lifecycle marketing effectiveness in generating sales qualified leads
• Build reports and dashboards to monitor CRM activity and impact. Establish KPIs.
• Work with Product, Designers/Project Ops and New Business Initiatives teams to amplify the launch of new features, materials or service offerings that may motivate prospects to start a renovation project with Block
• Partner with content marketing lead to amplify existing content and identify priority content to be developed based on prospect insights/needs
• Identifying new lifecycle marketing channels and tactics to test and developing a testing framework to evaluate success
• Forecast and plan business results for monthly/annual budget planning and execute against those goals
• Internal communication and collaboration with key stakeholders (Performance Marketing Lead, Partnerships, Sales, Creative, Sales Ops, Finance, Analytics, Product, Consumer Insights)

QUALIFICATIONS

• 5-6 years experience in customer relationship marketing / lifecycle management
• Deep knowledge of customer acquisition, engagement, retention, and journey mapping through email, SMS, push and in-app marketing
• Highly data-driven. Strong analytical approach to understanding customer behavior, understanding campaign performance, driving ongoing A/B testing and optimization, and assessing new opportunities
• Customer-centric mindset. Experience using customer data and insights to inform business strategy and day-to-day decision-making to improve the customer experience with the Block brand
• Enjoy working independently, as well as collaboratively, in a cross-functional team environment. Strong at building relationships across teams
• Experience developing effective creative briefs and providing constructive feedback on designs
• Self-starter comfortable with ambiguity. There is no CRM playbook at Block for you to start with - you need to develop it! We need someone who is hungry to crack this and will continue to make it better and better even when no one is asking
• Comfortable flexing between strategic thinking and tactical execution
• Well organized with strong project management skills and high attention to detail
• Experience in a startup environment

BONUS POINTS IF YOUR EXPERIENCE INCLUDES:

• Operating in a context where Marketing team generated leads that were handed off to a Sales team
• Marketing and selling high priced consumer products/solutions (in the tens of thousands of dollars range)
• Experience with HubSpot

COMPENSATION AND BENEFITS

Block wants all employees to be supported in their personal and professional development, so we take a comprehensive approach to total rewards. We practice a market-based and performance-driven compensation philosophy which compensates employees fairly and competitively, and rewards strong performance. 

The base salary range for this position is from $95,000 - $132,000. This range represents the low and high end of the anticipated base salary range for a NY-based position. The actual base salary will depend on numerous factors such as: experience, knowledge and skills, qualifications, location, and other job-related factors.

To further support your growth at our company, Block also offers the following: 

• Earn equity in an early stage high-growth company
• 100% subsidized health insurance, dental coverage, vision coverage
• Flexible work environment, with hybrid and fully remote roles
• 12 weeks universal fully paid family leave
• PTO and company holidays
• 401k retirement savings plan with matching employer contribution
• HSA with employer contribution & FSA plans 
• Employee discount on renovation services
• Budgeted learning and development stipends 
• Working alongside an ambitious, kind, no-drama team

COMPANY VALUES

• Start with users
• Force simplicity
• Problems are our fuel
• Collaborate with tenacity and humility
• Invest where we should, save where we can
• Speed is our advantage

Block is proud to be an equal opportunity employer. We celebrate diversity in all its forms, and we encourage our employees to participate as their authentic selves in our work environment. We strive to build better for all, towards a more open, inclusive space. Come as you are.