Lifecycle Marketing Manager

**This is a virtual / 100% remote position based in the U.S.**

Apply if:

• You are a performance-driven marketing manager skilled in delivering high-performing marketing sequences across the customer lifecycle.
• You get a thrill from mapping out strategic projects and the technical platform knowledge to see those projects through to completion.

In this role, you will collaborate with marketing team members, product managers, and other stakeholders to develop marketing strategies and tactics that will drive Health Coach Institute brand engagement, eLearning program enrollments, and lifecycle retention. You will be hands-on with email production, building effective automated programs, and deploying campaigns in Salesforce Marketing Cloud. You will lead, coach, mentor, and guide a team of Marketing Operations Specialists to build communications plans, stay organized, and keep projects on track based on priority and business impact.

Your work will support the Marketing team's goal of improving the performance of the customer journey, striving for consistent customer experience across channels, and impacting long-term business value. Health Coach Institute is proud to spark change in thousands of students seeking personal and professional transformation. The ideal candidate will share our obsession with creating a positive impact in the lives of our students.

This role reports to the VP of Marketing & Enrollment and is in the Marketing Department.

KEY RESULTS
• Optimizethe performance of the enrollment journey.
• Maintain strategic customer lifecycle journey maps across transactional and promotional communications, welcome series, expansion and engagement campaigns to support coordinated and highly effective campaigns.
• Optimize performance across CRM channel performance KPIs including deliverability, open rates, click rates, conversion rates, opt-out rates, and revenue, and present these learnings to the marketing team.
• Grow the health of the engaged customer contacts database for email and auxiliary messaging channels.
• Support other channel owners to extend the reach of lifecycle programs into additional paid, owned and earned channels.

Requirements

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES
• Extensive knowledge in marketing automation platforms (Salesforce Marketing Cloud) with experience setting up targeting, building multi-step & triggered campaign flows, QA, activation and reporting
• Experience designing and executing A/B tests and performance reporting.
• A systems thinker with a strong emphasis on linking systems across tech stacks
• Expert at segmentation, automation, and marketing across digital channels
• Some HTML experience, especially in email inbox environments, is a plus
• Experience launching marketing programs that have driven meaningful business results in terms of new customer acquisition, engagement and loyalty
• Interpret data, analyze results, and develop dashboards across our segments, and identify unique ways to improve our conversion and overall ROI performance
• Self-starter and adaptable - you enjoy the process of discovery and creating processes
• Collaborative teammate with proven ability to execute a vision through listening and using data to build consensus
• Creative thinker with demonstrated ability to test out-of-the-box solutions that drive meaningful business results
• Exceptional written and verbal communication skills

PHYSICAL REQUIREMENTS

This position takes place in a virtual office environment and there are no unusual physical demands. Travel may be required from time to time depending on role.

Benefits

Empowered Education (EE) believes in a world in which individuals reach their full potential through personal connection and wellness. Our mission is to empower people to lead fulfilling lives through improved health, nutrition, and habit change and our vision is to create a world where people are the healthiest versions of themselves. We serve individuals interested in living a better life through holistic health and wellness. Empowered Education is a parent company of the following brands: Health Coach Institute, Functional Nutrition Alliance, Nutritious Life Studio, and Working Against Gravity. We are a fully remote and global company with over 200 team members located all over the world.

When it comes to culture, we are a casual bunch with a heart-centered approach to how we interact with each other and the world and although we have been around for years we operate very much as a start-up, always growing, learning, and adapting.

EE provides the following benefits to all regular employees working 30 hours or more per week.
• We offer 14 days of PTO on an accrual basis for your first year and 19 days for your second year.
• Health Insurance | Dental Insurance | Vision Insurance
• Basic Life Insurance & AD&D
• 401(k) Retirement Savings Plan
• Health Savings Account (HSA) | Flexible Spending Account (FSA) Plans
• Supplemental Accidental Death & Dismemberment Insurance
• Short & Long-Term Disability Insurance
• Paid Company Holidays
• Paid Volunteer Time
• Yearly technology stipend.
• Bonus and stock options may also be available in select roles.

WORKING CONDITIONS

This role requires an understanding of working in and with a virtual workforce. All applicants are expected to be successful in working independently in a virtual setting.

EEO STATEMENTS

Empowered Education and its subsidiaries (Health Coach Institute, Functional Nutrition Alliance, Nutritious Life Studio, and Working Against Gravity) is an Equal Opportunity/Affirmative Action employer. We celebrate diversity and are committed to creating an inclusive environment for all our team members.