Lifecycle Marketing Manager

About EasyKnock

EasyKnock is the country's first home equity solutions platform. Our innovative programs give homeowners flexible, quick solutions for their financial needs. Whether paying off debt, purchasing a new home, or funding a business, EasyKnock empowers homeowners to convert their equity to cash without strict lender qualifications through our suite of sale-leaseback solutions. Customers sell their homes to us and remain as renters while working toward their goals. We're passionate about helping American homeowners access the equity they've built up in their homes by giving them back liquidity, flexibility, and control.

We are looking for compassionate people who find joy in connecting others with creative solutions to access the value of their home. If you have a growth mindset, find absolute thrill in building a new business and excel in a dynamic work culture, we want to talk to you.

Position Description

The Lifecycle Marketing Manager will lead both strategy development as well as execution, the role will define how prospects engage with EasyKnock. S/he will lead multi-channel efforts to nurture leads, developing segmentation and engagement strategies to educate and ultimately convert new customers as well as retain existing customers to drive lifetime value.

Roles & Responsibilities

• Design and execute multi-channel (email, SMS, direct mail, phone) CRM campaigns that drive customer conversion and subsequent renewal.
• Analyze user behavior to segment audience(s) personalizing content and contact strategies to maximize response
• Partner with Product and Sales teams to further develop the product vision and customer journey for each offering, creating relevant communications and experiences to guide users through product funnels
• Identify and test areas of improvement and optimize performance with messaging, segmentation, and creative, etc.
• Iteratively A/B test hypothesis to increase long-term engagement & reduce churn, documenting and sharing results with key stakeholders
• Design and implement a referral program that incentivizes current customers to refer leads to the company

Requirements

• 5+ years experience managing CRM campaigns (with demonstrated results) through hands-on experience operating ESP/CRM platforms (experience with Hubspot a plus).
• Well versed in fundamentals including segmentation strategies, cohort analytics as well as HTML, CAN-SPAM requirements, deliverability, etc.
• Experience with long-lead sales funnels and journeys that require education, lead nurturing.
• Results and metric driven, continually looking to test, iterate and improve.
• Empathetic, ability to place yourself in users' mindset, developing communication strategies and content that increase brand awareness and drive business growth.
• Excellent written and verbal communication skills - a must.
• Analytical mindset: comfort with metrics and optimization tactics,
• Self starter, intellectually curious, active learner who is eager to drive business results.
• Collaborative spirit, thrives in dynamic environment

Benefits

• Remote-friendly environment
• Competitive base salary commensurate with experience and geographic location. Range: $100,000 - $130,000

• Bonus eligible position
• Full benefits and unlimited PTO
• Generous stock options
• 401k match
• Opportunity to be part of a fast growing company in the financial technology industry
• A chance to work with incredible teammates who are super-bright, creative, talented, and passionate