Lifecycle Marketing Manager

Who You Are

Spot & Tango is looking for a Lifecycle Marketing Manager to join our NY HQ team! In this role you will report directly to the Vice President of Growth. You are customer-first, analytical, and organized. As a member of our Growth Marketing team you will work closely with our Product Innovation, Tech Product,  and Customer Experience teams. This is an exciting role for a self-motivated marketer who wants to drive an impact at a leading pet health & wellness startup.

Responsibilities

• Manage Customer Relationship Management and retention marketing initiatives to drive activation, engagement, loyalty, winback, and lifetime value related KPIs.
• Partner cross functionally with Acquisition, Brand/Creative, Product, and Analytics teams to strategically plan and resource key initiatives.
• Collaborate with Merchandising and Product teams to develop and maintain a product marketing framework and calendar to support new assortment launches and product updates.
• Serve as a key member on various cross-functional squads focused on building a cohesive customer experience.
• Own day-to-day planning, prioritization, and execution of emails, SMS tools to gather leads, convert, retain, upsell, drive referral and long-term customer satisfaction.  
• Drive success against KPIs, closely measuring and communicating impact and actionable insight

Requirements 

• 4+ years of CRM / Retention marketing experience in a fast-paced consumer environment with a proven track record of success. Startup / e-commerce experience is a plus.
• Results-driven, data and action-oriented, and ability to act intuitively to drive growth.
• Great communication and collaboration skills.
• Strong attention to detail and the ability to drive multiple projects forward, remain agile, and operate effectively in a fast-paced environment.
• Technically savvy - strong understanding of CRM tools, personalization, and database management. Experience with Klaviyo (ESP) and Attentive (SMS) is highly preferred. Experience with Sendgrid is a plus.
• Experience with html is a plus.
• Strong analytical skills and a passion for data. 
• Self-motivated and energetic with a high level of initiative who thrives in a fast-paced environment and has a passion for continuous improvement.
• Customer-centric and is excited about the Spot & Tango mission.
• Bachelor's degree required.

This is a hybrid position.

You must be able to commute into our office in Midtown Manhattan Monday, Wednesday, and Thursday.