Lifecycle Marketing Manager

About Gusto

Gusto is a modern, online people platform that helps small and medium businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 200,000 businesses nationwide.

Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy. 

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

We’re looking for a Strategic, Growth-focused Lifecycle Marketer to help us accelerate growth by implementing and optimizing high-performance campaigns throughout a small business’s lifecycle with Gusto. If you're customer-obsessed with strong go-to-market expertise & looking for a fast-paced environment to make a big impact, we want to hear from you!

About the job

This role is highly cross functional, working closely with product marketing, and sales to design end-to-end campaigns that deliver on shared objectives. You have a consistent track record of leading multi-channel campaigns with success, being collaborative and finding opportunities to strategically uplevel marketing efforts.

The ideal candidate is passionate about understanding the buyer journey at each stage of the funnel, has the ability to translate messaging frameworks into effective campaigns and thrives in a collaborative environment. You recognize the value of running an integrated campaign motion, and have the ability to think both strategically and execute at an operational level with ease.

Here’s what you’ll do day-to-day:

• Leverage market research and consumer insights to inform planning, audience segmentation, and execution
• Design and implement strategic end-to-end campaigns that engage, convert, and retain prospective buyers with a focus on specific buyer and vertical segments
• Analyze campaign performance,  assess campaign effectiveness, and adapt campaigns to achieve goals
• Identify opportunities to personalize the customer journey, including optimal time/channel recommendations that lead to stronger engagement
• Build strong relationships with key cross functional stakeholders across sales organization to ensure campaign enablement and engagement
• Develop scalable, repeatable campaign playbooks that can be scaled to different customer segments
• Collaborate with sales and customer success teams to develop field enablement materials that drive pipeline conversion

Here’s what we’re looking for:

• 5+ years of experience developing and executing strategic B2B programs that drive business impact through lifecycle, growth, integrated marketing or a related position
• Deep understanding of marketing funnel tactics and metrics by stage
• Outstanding communication skills, with the ability to communicate sophisticated ideas in simple terms with brand voice and conversion in mind
• Strong project management skills and ability to use data to guide decision-making and prioritization
• An influencer that establishes credibility upwards and cross-functionally to drive collaboration decision making
• A strong collaborator who thrives in a fast-paced environment with multiple cross-functional partners 
• A self-starter motivated by taking ownership of your work and crafting new opportunities for experience
• Someone who gets excited about working in a fast-paced, fun and collaborative environment; with the ability to embrace change and ambiguity
• BA/BS degree

Our cash compensation range for this role is $112,000 yr to $139,000yr in Denver & most remote locations, and $136,000 yr to $160,000 yr in San Francisco & New York. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected].