Lifecycle Marketing Manager

The Lifecycle Marketing Manager at Super Dispatch will be pivotal in strategizing and executing marketing campaigns tailored to different stages of the customer journey. Leveraging data-driven insights and cross-functional collaboration, this individual will optimize customer engagement, retention, and conversion. Their efforts will directly contribute to Super Dispatch's growth by enhancing customer loyalty, increasing product adoption, and driving revenue.

What you’ll do:

• Overseeing and executing the entire lifecycle marketing strategy for Super Dispatch.
• Ensure effective engagement, nurturing, and retention of customers throughout their journey with the company.
• Optimize customer experience at each stage to drive product adoption.
• Increase revenue by deepening relationships with existing customers.
• Recognizing that sustained growth is not only about acquiring new customers but also about nurturing and retaining existing ones.
• Addressing the need to enhance customer loyalty and ensure long-term business success.
• Collaborate with the content and creative teams to develop compelling marketing materials tailored to different stages of the customer lifecycle.
• Work alongside the analytics team to gather, interpret, and utilize data for optimizing marketing strategies.
• Partner with the sales team to ensure marketing campaigns align with sales objectives and to facilitate a smooth customer transition from marketing to sales touchpoints.
• Engage with the product team to gain a deep understanding of product features, updates, and user feedback, ensuring marketing messages are accurate and relevant.
• Collaborate with the customer support team to gather insights on customer pain points, feedback, and satisfaction levels, which can inform lifecycle marketing strategies.
• Assist event marketing in promoting webinars, workshops, and other customer engagement events that align with the lifecycle marketing goals.
• Collaborate with revops and data science teams to ensure the marketing tech stack is optimized for campaign execution, tracking, and reporting.

What you bring:

• Proven track record in developing and executing lifecycle marketing strategies.
• Hands-on experience in managing campaigns tailored to different stages of the customer journey.
• Demonstrated ability to analyze and interpret data to inform marketing decisions.
• History of successful cross-functional collaboration in previous roles.
• Deep understanding of the customer journey and how to engage customers at each stage.
• Familiarity with the principles of customer segmentation, targeting, and personalization.
• Knowledge of best practices in email marketing, content marketing, and digital advertising as they relate to lifecycle marketing.
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo).
• Experience with CRM systems (e.g., Salesforce) to track and analyze customer interactions.
• Familiarity with analytics tools (e.g., Google Analytics) to measure campaign performance and derive insights.
• Expert in data-driven decision-making, with the ability to derive actionable insights from complex datasets.
• Mastery in crafting compelling messaging tailored to different audience segments and lifecycle stages.
• Specialist in leveraging technology to optimize campaign delivery, tracking, and reporting.

Bonus points for:

• Experience in multiple industries, providing a broader perspective on lifecycle marketing strategies.
• Advanced degrees or certifications in marketing, digital marketing, or related fields.
• Knowledge of adjacent areas like content marketing, SEO, or UX design, which can complement lifecycle marketing efforts.
• Company-specific tools or platforms that Super Dispatch uses, which they might not have encountered in previous roles.
• Deep understanding of Super Dispatch's unique customer base, their specific needs, and preferences.
• Continuously updating their knowledge on the latest trends, tools, and best practices in lifecycle marketing.
• Adapting to feedback and evolving business goals, ensuring that lifecycle marketing strategies remain aligned with the company's objectives.

Who you are:

A Lifecycle Marketing Manager is pivotal in bridging technical expertise, interpersonal communication, and strategic planning to drive successful marketing campaigns. Their role demands a unique blend of attributes to navigate the complexities of customer engagement throughout various stages. Essential attributes, qualities, and traits include:

• Strategic Vision: The ability to see the bigger picture, understand the customer journey in its entirety, and devise strategies that cater to each stage effectively.
• Analytical Prowess: A strong aptitude for data analysis, enabling them to derive actionable insights from complex datasets and optimize marketing efforts based on these insights.
• Adaptability: The agility to pivot and adjust strategies in response to changing market dynamics, customer behaviors, and feedback, ensuring campaigns remain relevant and effective.
• Customer-Centric Mindset: A deep understanding and empathy for the customer, ensuring that all marketing strategies and campaigns are tailored to meet their needs and preferences.
• Collaborative Spirit: The ability to work seamlessly with various departments, understanding that lifecycle marketing is a collaborative effort and requires input and alignment from multiple teams for success.

Growth Plan:

Within 1 month, you’ll…

• Graduate from Super Dispatch’s company-wide new employee onboarding program. You’ll get caught up with who we are, how we work, and what we're building.
• Study Super Dispatch's product offerings to understand its unique selling points.
• Meet and establish relationships with all relevant teams, such as sales, product, and customer success.
• Analyze current lifecycle marketing strategies and campaigns to gauge the existing landscape.

Within 3 months, you’ll…

• Draft a preliminary lifecycle marketing strategy based on insights gathered.
• Collaborate with other teams on joint initiatives, ensuring alignment in goals.
• Launch one or two key campaigns targeting specific stages of the customer journey.
• Establish a feedback mechanism to continuously gather insights on campaign performance.

Within 6 months, you’ll…

• Refine and adjust the lifecycle marketing strategy based on feedback and performance data.
• Expand the scope and number of campaigns to cover more stages of the customer lifecycle.
• Review the performance of all campaigns, identifying successes and areas for improvement.
• Deepen collaboration efforts with other departments, initiating joint campaigns or projects.

Within 12 months, you’ll…

• Conduct a comprehensive annual review of campaigns, strategies, and results.

• Develop a long-term lifecycle marketing strategy aligned with Super Dispatch's broader business goals.

• Mentor junior team members or new hires, sharing expertise and insights.

• Explore and introduce new tools, technologies, or strategies to enhance lifecycle marketing efforts.

  Our mission at Super Dispatch is to transform the world of vehicle shipping by becoming the leading platform for moving cars. For too long, the auto transport industry has been left without effective tools and instead given outdated processes and disconnected systems. The Super Dispatch platform is a one-stop-shop for everything Carriers and Shippers need to move cars faster, smarter, and easier. Backed by cutting edge technology and best-in-class software, Super Dispatch is the advanced auto transport experience taking carriers and shippers into the future.

Who We Are:

Our team is comprised of highly motivated professionals with a passion for solving big problems with technology. Together we've created a people-first culture where we welcome diversity of backgrounds and ideas. Our core values are built around learning, growing, evolving, and continuous experimentation. We believe and practice taking bold risks. We embrace failure as a lesson. We celebrate wins and milestones. We put our team and customers first. We are committed to supporting each other and helping each other grow on this journey.

Compensation:

The salary range for this position is $80,000 - $95,000 + 10% variable per year. 
Annual salary is only one component of overall compensation. Actual salaries are based on factors such as work experience and education and may vary from the specified range.

Summary of Benefits:

• Stock options
• Unlimited vacation (PTO)
• Health, dental, vision, and life Insurance
• 401(k) with company match
• 12 weeks of paid parental leave
• Monthly gym membership/wellness stipend
• Equipment provided
• Fully remote role
• Growth opportunities

Super Dispatch is seeking to create a diverse work environment because all teams are stronger with different perspectives and life experiences. We are proud to be an equal-opportunity workplace and are committed to fostering a diverse and inclusive environment. We do not discriminate on the basis of race, gender, religion, color, national origin, sexual orientation, age, marital status, veteran status, or disability status. All employees and contractors of Super Dispatch are responsible for maintaining a work culture that is free from discrimination and welcoming to all.