Lifecycle Marketing Manager

Sprout Social is seeking a talented and collaborative lifecycle marketer to join our team. Our marketing team has helped us reach 30,000 customers worldwide, including DoorDash, General Mills, Trello, Make-a-wish Foundation, Edelman, and Blue Cross Blue Shield. These businesses rely on Sprout to create stronger relationships with their customers through social media. 

This role will help establish Lifecycle Marketing as a revenue-driving concentration at Sprout. The Lifecycle Marketing Manager will sit on the Growth and Lifecycle Marketing team, uniquely situated at the intersection of the Marketing, Sales, and Product orgs. This role will execute communication programs that will increase customer engagement as well as expand revenue. 

You’ll implement segmented customer journeys and bolster the impact of our customer communications. You contribute to innovative multichannel CRM programs with an iterative mindset, focusing on maximizing customer lifetime value and customer expansion. And you will work closely with Sales partners to enable sales pipeline and hit revenue goals.

We’re looking for a talented growth or lifecycle marketer who excels in working for a high-volume, multi-use case SaaS product. You’re adept at understanding key insights and high-value opportunity areas, supporting strategic planning from that data–and then driving execution. You are also comfortable launching marketing automation programs and energized by the iterating and analyzing results that follow, because you are passionate about supporting initiatives that drive tangible business impact. 

If this sounds like you, we’d love to talk with you!

Qualifications

These are the minimum qualifications that our hiring team is looking for in this role:

• 6+ years of experience in marketing, growth marketing, or marketing automation
• 3+ years of integrated marketing or lifecycle marketing experience
• Demonstrated success in executing lifecycle marketing programs
• Exceptional at managing, optimizing, and reporting on marketing performance

Additionally, these are the preferred qualifications that would indicate a particularly strong candidate:

• Skilled in conversion copywriting or persuasive writing
• Skilled in driving business growth through both lead generation and product-led motions
• Experience working in Marketo, Intercom, and/or Pendo

Within 1 Month, you will:

• Complete Sprout’s New Hire training program alongside other new Sprout team members and understand the value that Sprout delivers to our customers.
• Meet with members of the marketing team in 1:1s to understand what’s working, what’s not and gather learnings to implement into your role.
• Get to know your manager, peers, and partners across Revenue Marketing, Customer Marketing, Brand Creative, Product, Growth, Sales, and Customer Success to understand current working relationships.
• Develop a firm understanding of Sprout’s brand positioning, voice, and core messaging.
• Start participating in weekly stand-ups and team meetings.

Within 3 Months, you will:

• Familiarize yourself with the Marketing and Brand Creative processes and rituals (i.e., how we get work done), learn our Agile framework, and understand how to plan for work to get done effectively.
• Familiarize yourself with Sprout’s product strategy and development lifecycle, our release/launch process, marketing campaign framework, and more.
• Work with your director to understand the lifecycle strategy for customer growth and expansion.
  

Within 6 months, you will:

• Interact day-to-day with colleagues on the Lifecycle and Growth Marketing team, 
• Begin developing relationships with product management, marketing, sales, and creative teams to gain purview and spot opportunities.
• Deliver work against the Lifecycle Marketing roadmap and inform prioritization of our backlog.
• Begin supporting, delivering, testing, and optimizing programs to support customer onboarding and engagement, as well as targeted campaigns, to capitalize on cross-sell and upsell opportunities.
• Begin to spear-head updates to the marketing website to improve user experience, lead capture, and conversion.

Within 12 months, you will:

• Be operating autonomously in the team, expanding, and developing our lifecycle marketing programs to drive greater impact.
• Be executing and delivering on the Lifecycle Marketing team roadmap.
• Be comfortable and proactive about sharing results with the rest of the Revenue Marketing, Customer Marketing, and Growth teams as an input to improving our expansion and growth strategy and programs.
• Be pulling and analyzing campaign results, regularly reporting on messaging performance across the customer journey.
• Surprise us! Use your unique ideas and abilities to change Sprout in beneficial ways that we haven’t considered yet.

Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.

About Sprout Social
Sprout Social powers open communication between individuals, brands and communities through elegant, sophisticated software. We are relentless about solving hard problems for our customers and committed to both customer and team success. Our team’s shared belief in Sprout’s mission promotes a culture of openness, empowerment and fun. 

We’re proud to regularly be recognized for our team, product and culture. Our benefits program includes:

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program 
• High-quality and well-maintained equipment—your computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well-being of our team
• Ongoing education and development opportunities via our Grow@Sprout program and  employee-led diversity, equity and inclusion initiatives.
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting

Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. For those that prefer an office setting, this role may be based in our Chicago or Seattle locations. If you prefer to work from your home, we can accommodate that for many locations across the United States. We are not set up in all states, however, so please take a look at the drop down box in our application to see whether your state is listed.

Sprout Social is proud to be an Equal Opportunity Employer and an Affirmative Action Employer. We do not discriminate based on identity- race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Learn more about our commitment to diversity, equity and inclusion in our 2021 DEI Report.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. We'll do all we can to ensure you're set up for success during our interview process while upholding your privacy, including requests for accommodation. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster  (2) Sprout Social's Affirmative Action Statement (3) Pay Transparency Statement. 

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