Lifecycle Marketing Manager

We’re looking for an experienced Lifecycle Marketer to define the Tailscale customer journey with specific attention on mid to bottom of funnel optimization and conversion. This role is responsible for engagement, conversion, and expansion across Tailscale’s customer base.

The ideal candidate for this role is a strategic thinker who applies a growth mindset to optimizing the journey at various stages in the customer lifecycle. This role might be perfect for you if you have the ability to balance strategy and execution, have a high attention to detail, and enjoy developing and experimenting on campaigns to reduce customer friction and drive growth. 

• Setting the strategy for optimizing each stage of the customer journey and identifying and improving marketing touch across it
• Testing and optimizing experiences to improve user activation, engagement, conversion, and expansion through triggered and/or targeted campaign
• Generating data-driven hypotheses and running A/B tests across different segments, user flows, and campaigns
• Monitoring, identifying, and reporting on customer data trends to inform segmentation and acquisition strategies
• Defining and executing email nurtures and digital marketing campaigns based on segmentation and user intent 
• Working closely with Product Marketing, Product Management, and Sales to define activation, engagement, and conversion goals 
• Surface the right message at the right time in the customer journey to achieve milestones and drive revenue
• Working with Marketing Operations to optimize the technology stack and understand campaign effectiveness and ROI

• 5 years of lifecycle, growth, or demand generation marketing experience, and are customer owning customer journeys (and mapping)
• Proficiency with advanced marketing automation functionality including managing a system of nurture track
• Built dashboards and reports to keep your key stakeholders informed
• Experimented with messaging, creative, and audiences to achieve growth goals, and enjoy doing it!
• An analytical mind with an enthusiasm for problem-solving and measuring the effectiveness of your work
• The ability to concept, create, and scale processes with lots of autonomy 

It's nice if you have:

• An affinity for complex, highly technical subjects
• Experience with creating (0-1) and scaling platforms and processes 
• Expertise running campaigns and defining segmentation in Hubspot

What We Offer

• An inclusive, remote-first work environment where you can be your authentic self. We recognize the impact diverse voices and backgrounds have on the growth of our people, our product and our company. 
• A competitive total compensation package. This includes base salary, equity incentive plan and 401K contributions. 
• Comprehensive group benefits with no waiting period. Take advantage of coverage for health, vision, dental, and more for you and your family, plus access to health and flexible spending accounts!
• Flexible work hours and the opportunity to work from anywhere—enjoy a change of scenery wherever you can get wifi and join twice annual retreats with fellow Tailscalars!
• Support for your personal and professional development. Grow your career thoughtfully with $1500 USD annually for professional development, leverage our conference budget to learn from experts in your field or take advantage of mentorship, coaching and internal promotion opportunities. 
• Paid time off and a healthy work-life balance. Take advantage of 4 weeks vacation each year, uncapped sick time when you need it, and support for any situation life throws your way!
• A build-your-own home office setup. You choose your own company-owned laptop (MAC or PC), receive a monthly home internet reimbursement and $1000 USD to customize your workstation to make it your own. 
• Generous parental leave program from your first day. We care about your life outside of work, and encourage new parents to take advantage of parental leave top-ups for up to 26 weeks.