Lifecycle Marketing Manager (New York, NY / Hybrid)

Bombora provides a global B2B intent platform powered by the world’s largest publisher data co-op. Our data allows sales teams to base their actions on the knowledge of which companies are in-market for their products and empowers marketing teams to practice #SustainableMarketing. We process billions of content interactions daily to detect intent signals from companies.

Bombora is growing and we need you to help us succeed!

As the Lifecycle Marketing Manager, you will develop and execute programs that engage users throughout the customer lifecycle including pre-sales, onboarding, adoption, retention, and expansion. You will support revenue initiatives for brand prospects and customers by focusing on the entire customer journey across the lifecycle in order to attract, retain, renew, and positively increase customer lifetime value. You are passionate and driven by results!

You will…

• Understand what makes Bombora customers tick from behavior and preferences to the needs of their business
• Be responsible for creating the strategy and executing integrated, strategically focused marketing plans to drive demand in order to achieve revenue and market segment penetration goals, across prospective and current clients
•  Create programs to accelerate adoption and incorporate a cross-sell motion
• Develop and execute programs that engage users throughout the customer lifecycle at a one-to-many scale, including onboarding, adoption, retention, and expansion 
• Monitor engagement metrics, such as conversion rates, retention rates, and customer satisfaction, and regularly identify areas for improvement
• Optimize customer touchpoints and drive higher engagement and conversion rates

You have…

• 5+ years of proven experience in working with customers in a marketing capacity
• Understanding of various marketing and sales touchpoints 
• Excellent time-management skills
• Strong interpersonal and communication skills
• Critical-thinker and problem-solver
• Strong understanding of customer behavior and segmentation

  Perks and Benefits

• Health / Dental / Vision
• Flexible Spending / Health Spending Accounts
• Flexible Vacation / Paid Holidays / Summer Fridays
• Education / Tuition Assistance / Annual Learning Stipend
• 401K 
• Generous Parental Leave (16 weeks primary/12 secondary)
• Commuter Benefits
• On Demand Learning (Udemy)
• Team Lunches / Outings / Events (Yes! We found a way to do virtually!)
• Offices (for when you want one)

Compensation Package

• The salary range for this position is $105000.00 to $110000.00 plus annual bonus of $5000,00. Actual compensation may vary and will be based on a candidate’s qualifications, skills, experience, and location.
• Equity

At Bombora, we embrace diversity because it breeds innovation. Bombora is an equal-opportunity employer and participates in E-Verify. Employment offers are contingent upon completion of successful background checks.