Lifecycle Marketing Manager (Retention)

We Make Knowledge Worth More.

Kajabi is an incredible place to work (if we do say so ourselves). We call our customers our Heroes because they are.  We celebrate and support every one of them working to create a thriving business based on what they know and share with the world.

With our robust product features, Heroes have a single ecosystem in which they can publish, market, and sell online courses, membership sites, communities, and other digital products.  Tens of thousands of entrepreneurs rely on Kajabi to build and manage their online businesses, and we are proud to have enabled these entrepreneurs to generate over $3.5 billion in sales from nearly 50  million customers to date.

Kajabi is at another inflection point.  With over $100 million in revenue and a significant round of funding that values the company at more than $2 billion, we are writing the next chapter in our journey to build a great, enduring company that redefines the knowledge economy.

Learn more at www.kajabi.com.

As a Lifecycle Marketing Manager (Retention) you’ll own the back half of the Kajabi customer lifecycle with a focus on retention, churn mitigation and winbacks. You’ll craft strategies and drive implementation of multi-channel customer marketing programs that delight our customers and foster engagement.

This role is responsible for driving improvements at the bottom of our customer funnel but must work collaboratively with other lifecycle marketers and product growth teams to build a holistic customer experience from end to end. You’ll identify opportunities, set the strategy, build programs and campaigns, and optimize and test channels including email, live chat, SMS, and in-app messaging. This role will also work closely with product marketing to drive product adoption and launch new products and features to customers.

The Lifecycle Marketing Manager (Retention) reports to the Director of Lifecycle Marketing. 

We offer a flexible working schedule and are open to remote and local applicants.

The Impact you will make

• Own the back half of the customer journey and lifecycle – understand all the touchpoints and how to pull the right levers to drive customer behaviors
• Identify and execute on opportunities to improve retention and minimize customer churn
• Test, learn, optimize and operationalize new experiments, programs and campaigns. You’ll collaborate with our creative team to bring your vision and strategy to life
• Create and monitor complex customer journeys via automations and action-based triggers.
• Provide timely, data-driven insights on campaign performance and user segmentation
• Build go-to-customer strategies to help launch new products to our customers and drive adoption of existing products
• Support customer marketing initiatives across the organization, collaborating with Customer Experience, Product Growth and other Marketing teams

Attributes for Success

• 4+ years of experience in Lifecycle or Customer Marketing
• ​​Proficient in marketing automation, CRM marketing, email marketing, chat and chatbots, in-product messaging, SMS, and push
• Customer-Centric: You put the customer first, and are passionate about helping creators build and scale their businesses
• Data-Driven: You have strong analytical skills with experience executing A/B tests, optimizing campaigns and translating data to actionable insights
• Accountable: You have high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results
• Collaborative – You can easily influence others to action by fostering collaboration and shared outcomes so that teams win together
• Problem Solver: You enjoy testing and exploring new strategies. You thrive on iteration, always using results to determine the best course of action
• Growth Minded - You’re always looking to evolve personally and professionally, and view challenges as opportunities for growth 

Bonus if you have

• Certifications and training from Reforge
• Experience with self-serve, product-led go-to-market motions
• Proficiency with Braze and Pendo
• A specialization in retention marketing and churn mitigation

Kajabi Team Benefits Package

• Company paid premiums for medical, dental and vision insurance for self and family
• Company sponsored HSA account
• Company 401K, 100% match up-to 6% of employee contributions 
• Equity 
• Flexible vacation policy
• Telecommuting 
• Educational Allowances
• Fitness incentives package
• Company funded mental health resources
• Wellness perks
• Casual Dress

How To Apply

Sound like a good fit for you? Click apply, below!

• Remote and local applicants welcome! 
• Links - Send along any links that best showcase your experience, i.e. your portfolio, LinkedIn, blog posts, other writing samples, etc.

Kajabi LLC  is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability, age, veteran status, or any other basis protected by applicable law. #KC-LI1