Lifecycle Marketing Manager (Wellmore)

About Wellmore Holdings

Wellmore Holdings owns and operates a portfolio of clean, fast-growing brands across several health and wellness categories, including sports nutrition, plant-based protein, collagen, teas, and superfoods. Owned by WM Partners, the Wellmore portfolio of brands includes Vega, Great Lakes Wellness, Jade Leaf Matcha, and FGO (From Great Origins).

Wellmore is committed to making clean, great-tasting products that improve the health and wellbeing of our consumers and the planet! It is the people that make us who we are: a diverse community of ambitious humans working tirelessly to make a positive impact on the planet, on people, and on the communities, we live in. Learn more at getwellmore.com

About the Role  

As the Lifecycle Marketing Manager, you will play a key role in our DTC marketing efforts, with a primary focus on leading our retention programs. This role will oversee lifecycle marketing, subscriptions, loyalty, and retention, while supporting other strategic cross-functional areas.

In this role, you’ll create and implement lifecycle marketing strategies that put the customer first and align with DTC revenue goals. You’ll have the opportunity to deliver excellent customer experience at every touchpoint and tailor customer messaging to build brand affinity and support the marketing department. 

The ideal candidate will also bring hands-on experience working with DTC email service providers such as Klaviyo, Iterable, or Braze. You’re not afraid to do the work required and understand how to deliver the right message at the right time across all marketing channels. You also have experience collecting and deploying data-driven insights that drive revenue performance, not just pretty dashboards.

What You’ll Do 

• Lifecycle Marketing Lead, Strategy & Implementation (50%)

• Email / SMS / Lead Gen Channel Owner

• Subscription, Retention & Loyalty Programs

• Customer Intelligence (journey, product journey, first-party data)

• Customer Experience (10%)

• Sampling, Trial, Bundles, and Gifting (10%)

• Communications Team Liaison as Paid Media Support (10%)

• Analytics & Reporting related to Lifecycle Programs (10%)

• Support Brand Teams with Content Production & Calendar (10%) 

What We’re Looking For 

• Bachelor's degree in marketing or a related field

• 5+ years of experience marketing as a manager in e-commerce; CPG industry experience preferred. 

• Deep understanding of email/SMS marketing, subscription programs, omnichannel communications, and loyalty programs. 

• Experience leading and executing strategies across the entire customer journey from cold traffic – consideration – acquisition – retention. 

• Demonstrated experience collecting first-party data as a part of data-driven marketing insights strategy. 

• Proficiency in email/SMS marketing platforms like Klaviyo and Yotpo, with a strong track record of driving incremental improvements throughout the lifecycle marketing stack. 

• Experience with Shopify Plus, Google Analytics 4, Post-purchase Surveys, and Data Analytics Platforms. 

• Hands on marketer who knows how to balance getting the work done, managing external agencies, and working cross-functionally with marketing teams. 

Perks for You  

Join us in helping people be well, more! You will have the opportunity to work with sharp, motivated humans working to make a positive impact on the planet, on people and on the communities, we live in. Some of our benefits & perks for full-time employees include:

• Medical, Dental & Vision coverage to fit your needs

• Telemedicine (US) & Employee Assistance Program (EAP) resources

• Generous Paid Time Off and Holidays

• Paid Parental Leave (primary & non-primary)

• Short-term and long-term disability

• 401K + match (US)

• Education, Fitness & BeWell Flex Funds

• Bucketlist Rewards Program

• Employee Referral Program

• Free Product!

The annual base salary range for this position is $105,000-120,000 USD/year. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to: location, education, skills, training, and experience. This position may also be eligible for an annual discretionary bonus.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

Wellmore does not accept unsolicited agency resumes and is not responsible for any agency fees related to unsolicited resumes.

Wellmore is proud to be an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status or any other legally protected factor. Wellmore Holdings is committed to providing reasonable accommodation to job applicants with disabilities.