Lifecycle Marketing Specialist

Reporting to the Manager, Member Marketing, the Lifecycle Marketing Specialist will play an integral role on the Member Marketing team to drive engagement and value for users. You will own the development of targeted and relevant automated campaigns to take new users and create loyal, long lasting customers, and will help cement the app as the digital front door to health for consumers.

What you’ll do:

• Utilize Salesforce Marketing Cloud to ideate and execute omni-channel campaigns, including but not limited to, email campaigns, push notifications, and automated marketing journeys 
• Test and iterate on ideas to drive app adoption and engagement—utilizing your mindset for constant improvement and optimization (this is critical!) 
• Support campaign optimization through A/B testing and experimentation
• Work closely with our Salesforce engineers & Automation teams to set  automation requirements (data extension, coding, etc.) and troubleshoot automation issues in Salesforce Marketing Cloud
• Project manage campaigns and communicate with external stakeholders for reviews and approvals— create briefs, guide the creative, copy, and development teams to produce designs that share a cohesive and logical brand story
• Report on campaign performance including open rates, click-throughs, unsubscribes, and conversion and derive insights and learnings—every metric tells a story, and it will be your responsibility to pull and share the insights that will drive campaign improvements
• Ensure compliance and best practices with CASL, CAN-SPAM and GDPR legislations, as well as customer data and privacy policies
• Interpret customer data to identify triggers to apply to lifecycle segments to drive the right behaviours; personalize communications and campaigns

What you bring to the table: 

• 1+ years of marketing campaign (automation) execution experience
• Previous experience with Email Marketing / CRM (ideally, Salesforce Marketing Cloud. SQL experience is a bonus!). You know how to pull together a campaign from ideation through to briefing, building in SFMC (including data feed), testing and deploying. You have experience executing campaigns end to end! 
• Strong understanding of the user lifecycle and how to drive meaningful and engaging user experiences via marketing automation; you know how to segment audiences to ensure messaging and communications are relevant 
• Basic web-development experience (HTML, CSS and AMPScript) to create campaigns 
• Strong analytical skills and a high comfort level working with data  (experience building reporting in Looker is a bonus!)
• Experience planning, executing and analyzing dynamic marketing campaigns. Strong understanding of how data feeds into SFMC and how to use data to create personalized and relevant journeys (data extensions, etc).  
• Proven ability to manage multiple projects and priorities with competing deadlines
• Outstanding written communication skills 
• Strong multi-tasker who can balance it all in a fast-paced, feedback-driven environment
• Familiar with push notification and SMS strategy and execution