Lifecycle Marketing Specialist

The Role

We're seeking a Lifecycle Marketing Specialist to help drive user engagement of the Modern Health platform. This vital marketing role will build notification and email programs to onboard activate and engage and retain users at a large scale. You’ll also work cross-functionally with our product and analytics team to understand the customer lifecycle and maximize engagement in an authentic way.

This role is marketing to our end users so the ideal candidate is someone who is user-obsessed and can drive meaningful engagement with the Modern Health app. The ideal candidate is also someone who is a hands-on operator and has familiarity with a fast-paced startup environment.

This position is not eligible to be performed in Hawaii.

What You’ll Do

• Build new lifecycle marketing strategies that increase adoption and engagement

• Build strategies that touch B2B and B2C customers at key engagement and retention touchpoints

• Develop execute and reiterate experiments across mobile in-product and email messaging while looking for improvements for engagement each step of the customer lifecycle

• Create meaningful user experiences across campaigns and the user experience by partnering with our analytics and product teams

• Extract learnings from experiments to inform other Customer and User roadmap initiatives

• Communicate the results of your experiments widely across the org to inform Customer Success Sales Partnerships Product and other functions on what drives engagement and retention

Who You Are

• 2+ years in marketing with at least 1 year in a cross-channel CRM role (mobile email in-app) for large user customer base

• A curiosity for experimentation and building new programs from scratch

• Experience running A/B tests and using data & customer insights

• Experience using Iterable to build and track campaign metrics

• Strong attention to detail and passion for working in a fast-paced environment

• An analytical thinker who is comfortable measuring campaign performance and identifying new areas of opportunity with existing data

• A passion for mental health / wellness

Benefits

Fundamentals:

• Medical / Dental / Vision / Disability / Life Insurance

• High Deductible Health Plan with Health Savings Account (HSA) option

• Flexible Spending Account (FSA)

• Access to coaches and therapists through Modern Health's platform

• Generous Time Off

• Company-wide Collective Pause Days

Family Support:

• Parental Leave Policy

• Family Forming Benefit through Carrot

• Family Assistance Benefit through UrbanSitter

Professional Development:

• Professional Development Stipend

Financial Wellness:

• 401k

• Financial Planning Benefit through Origin

But wait there’s more…!

• Annual Wellness Stipend to use on items that promote your overall well being

• New Hire Stipend to help cover work-from-home setup costs

• ModSquad Community: Virtual events like active ERGs holiday themed activities team-building events and more

• Monthly Cell Phone Reimbursement