Lifecycle Marketing Specialist

This role is offered as a remote position. To be considered, you must have legal eligibility for full-time work in the United States.

Who are We

Simpro is a global leading Software-as-a-Service (SaaS) field service management solution for service, maintenance, and project contractors. Simpro was founded in 2002 in Brisbane, Australia with operations in Australia, New Zealand, the United Kingdom, and the United States. Simpro empowers our trade service customers to connect the office to the field, deliver exceptional customer service and gain invaluable insights with automated processes, streamlined workflows and in-depth business reporting.

First Things First - What We Can Offer You

• Responsible Time Off (Unlimited PTO)
• Remote Working Arrangement
• Opportunities for growth and development
• Second-to-none product training provided
• Comprehensive Medical, Dental, & Vision Benefits
• 401k/Retirement Plan with 6% employer match
• Flexible work environment
• Dog-friendly office environment
• Free parking
• Happy hours and office games

What You’ll Do

The Lifecycle Marketing Specialist role is integral to our accelerated growth strategy, with a focus on optimizing MQL > SQL conversions, enhancing brand loyalty, and driving customer retention. Reporting to the Lifecycle Marketing Manager, you will collaborate on audience targeting, campaign objectives, A/B testing, lead nurturing, and email execution, all aimed at boosting revenue and maximizing customer lifetime value.

Your exceptional work ethic, positive demeanor, integrity, marketing proficiency, and desire for professional growth will set the tone for success in this role. Creativity, strong analytical abilities, and proactive initiative will be essential attributes.

What You'll Bring

• Manage and execute our monthly company, product, and event newsletters.
• Contribute to the development of a comprehensive lifecycle marketing strategy, focusing on improving prospect-to-customer conversion and bolstering customer retention, success, and loyalty.
• Support the First Year customer onboarding project and corresponding email streams to ensure optimal customer experiences.
• Utilize customer data to personalize and optimize marketing communications, aligning with customer personas, preferences, and behavior patterns.
• Collaborate in creating and managing automated marketing campaigns across diverse channels, including email, SMS, in-app messaging, product log-in screens, and push notifications.
• Foster cross-functional collaboration with teams including product, implementation, account management, sales, and customer support, ensuring consistent messaging throughout the customer journey.
• Stay informed about industry trends, best practices, and emerging technologies, suggesting innovative strategies to maintain competitive advantage.
• Implement A/B tests, analyze outcomes, and identify opportunities for campaign enhancement.
• Work closely with content and creative teams to develop compelling marketing collateral tailored to distinct customer journey stages.
• Generate monthly performance and subscribership reports for presentation to key stakeholders.

What You'll Bring

• 1-3 years' proficiency in HubSpot.
• Proven track record in lifecycle marketing, preferably within a B2B context.
• Basic grasp of HTML.
• Successful execution of high-performance email marketing campaigns.
• Strong project management capabilities, managing multiple projects concurrently.
• Exceptional writing skills with meticulous attention to grammar and spelling.
• Analytical and problem-solving prowess with a data-oriented mindset.
• Familiarity with B2B email campaign best practices, data privacy regulations, and A/B testing.
• Effective communication skills, collaborating positively across diverse groups and expectations.
• Outstanding organizational skills and unwavering attention to detail.
• Flexibility to accommodate global hours for international offices.
• Initiative, resourcefulness, personal responsibility, and ownership.
• Pragmatic approach, adaptable to change, and a team player.
• Thrive on achievement and team success, contributing to overall business growth.
• Quick learner, adept at adapting to changing requirements.
• Highly articulate and well-presented, reflecting the organization with pride.

Compensation Range: $65,000 - $75,000

Core values required of all Simpro employees

While experience in the above areas will be highly considered, it’s important to note they will be secondary to the person with the right determination, attitude and Simpro compatibility. Our culture and core values are very important to us:

• We Are One Team
• We Own It
• We Innovate
• We Care
• We Have Fun
• We Understand

Simpro is an equal opportunity employer, with a best-of-class on boarding program and a very supportive team environment. Visit simprogroup.com/au/company/careers to learn more about us and our values.

*Please note, no agencies will be accepted in the recruitment of this role. We would like to take this opportunity to thank all candidates for their application.

#LI-REMOTE