Lifecycle Marketing Specialist - Contractor

Change.org is searching for a Lifecycle Marketing Specialist - Contractor to drive lifecycle strategy with a customer-centric focus on communications, retention, activation and loyalty. You will report to our Senior Lifecycle Marketing Manager. As a key member of our growth marketing team, you’ll work to enhance our email campaigns through experimentation and creating dashboards to track campaign performance. 

We’re a social impact business (a public benefit company), and the world's largest social change platform with 100 million users, 40,000+ campaigns launched on the site every month, and a 100% user-generated revenue model. Our users win campaigns for change once every hour. We’re working for a world where no one is powerless, and where creating change is a part of everyday life. We’re just getting started and hope you’ll join us!

From mobilizing over 5 million people to investigate the fires in the Amazon, to mobilizing nearly 3 million against war and famine in Yemen, to large-scale mobilizations for the people of Iran and against the war in Ukraine, and calling for Racial Justice in the US, many movements were born on Change.org. Dozens of local, national, and international victories are happening every day thanks to the strength of our members who are changing the lives of people around the world. We want to help them go even further and we need your help! 

Key Outcomes: 

• Improve Email Engagement: Enhance email campaigns, leading to higher open and click-through rates and better user retention in the United States.
• Successful A/B Testing: Run A/B tests to fine-tune communications, resulting in better campaign performance across one-time campaigns and automation.
• Clear Performance Reporting: Create dashboards to track campaign results and provide actionable insights to help the team make informed decisions.

The most important core competencies for the role are: 

• Effective communicator 
• Channel Strategy and Execution: Proficiency in planning and executing growth strategies in email and websites to enhance user engagement and conversion rates. Create effective segmentation and curation strategies that match the right content to the right users.
• Analytical Skills: Strong capability in analyzing campaign results to determine actionable next steps for optimization. 
• Technical Proficiency: Experienced with marketing tools and platforms, including Iterable (or similar). Competent in using basic HTML, JavaScript, and CSS for customizing communications.
• Experimentation and Optimization: Experience with A/B testing methodologies and optimizing campaigns for effective ROI and incremental lift.
• Creative and Strategic Communication: Experience writing copy, building and testing emails that resonate and inspire users. Ability to develop clear  briefs, partner with internal teams and guide agencies, providing feedback and obtaining necessary reviews from key partners (Legal, Product, Brand) to ensure alignment and effectiveness.
• Project Management and Organization: Organized with strong project management skills, able to prioritize and manage multiple tasks effectively in a fast-paced environment.
• Collaboration and QA: Effective at collaborating with data, technical, and operations teams to develop segmentation strategies, refine marketing tool integrations, and ensure accurate campaign tracking and deployment.
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Target experience: 

• 2-3 years in Marketing
• Preferred experience in customer retention, direct-to-consumer, tech, non-profits
• Email platform experience e.g. Iterable/Braze
• Nice to have Spanish fluency

Interested? Great! Here's what you should know:

This is a 40-hour contract position for a 6 month period, and we are open to folks within the United States. We’re currently able to hire staff based in the following US locations: AK, AZ, CA, CT, DC, FL, GA, IA, IL, KS, MA, MD, MO, NC, NJ, NV, NY, OR, PA, RI, TX, UT, VA, VT, WA, WI.  

Our compensation philosophy is based on pay equity. All of our compensation is determined before we launch a role – they are based on a predetermined  scale, the level on that scale and the cost of labor for that location. The hourly compensation of a Lifecycle Marketing Specialist - Contractor is $59.38/hour in SF/New York, is $56.56/hour in Austin, Boston, LA, Seattle and DC and is $50.63 in all other US locations.

Benefits and perks also vary based on location. 

Our evaluation process is as follows:

• Recruiter Screen
• HM Screen
• Take home assignment
• Virtual team interviews

We know the confidence gap and imposter syndrome can get in the way of meeting amazing candidates like you, so please don’t hesitate to apply—we’d love to meet you. We also know it’s rare for someone to meet 100% of the qualifications. Please apply anyway!

We actively encourage applicants from diverse backgrounds and perspectives to apply. At Change.org, we are dedicated to fostering a diverse and inclusive workplace. We invest in programs to support our diverse workforce, offer inclusive onboarding experiences and affinity groups, celebrate the heritage of our staff, provide training on working across differences, and maintain fair and transparent salary scales. All qualified applicants will receive consideration for employment without regard to race, color, national origin, disability, veteran status, sexual orientation, gender, or culture.

We are committed to providing reasonable accommodations throughout the recruitment process for candidates with disabilities. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.

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We are legally required to conduct EEOC reporting. While this is required by the federal government, we recognize that it does not include all genders and ethnicities. We want you to know that Change.org celebrates all identities and we thank you for your participation.http://change.org/

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