Lifestyle Brand Ambassador - NYC

Who We Are:

At Green House, we are an integrated creative engagement agency 🌿 focused on cultivating powerful brand experiences through a balance of art and science. Our team thrives on creativity and strategic execution, unified by purpose and our proprietary Cultiv8 process. We are driven to create measurable, impactful engagements for our clients, blending the imaginative 'green' with the structured 'house.' Join us in growing it forward! 🌱

Job Summary:

The multicultural consumer is the fastest-growing segment of the U.S. economy, and as a Lifestyle Brand Ambassador at Green House, you will be instrumental in shaping the lifestyle appeal of the Brown-Forman portfolio. You’ll develop and execute multicultural programs and events that resonate with key audiences in fashion, music, art, and culture 🎨🎶.

In this role, you’ll immerse yourself in the local scene, connecting with influencers, trendsetters, and cultural leaders. Your mission is to create genuine, engaging experiences that build meaningful connections between Brown-Forman brands and the community.

Key Responsibilities:

• Multicultural Events & Social Media Campaigns: Manage local events, activations, and campaigns, leveraging influencer relationships and partnerships to enhance brand visibility.
• Localized Brand Programs: Tailor national brand platforms and partnerships to fit your market, ensuring relevance and resonance.
• Community Building: Develop relationships with local multicultural influencers and venues to enhance Brown-Forman’s presence in non-traditional and community spaces.
• Multicultural Expertise: Offer your insights on multicultural segments (Black/African American, Hispanic/Latino, Asian American, LGBTQ+) to inform brand strategy and programming.
• Social Media Presence: Use your social platforms to amplify brand activations and engage with key demographic groups.
• Collaboration: Work with sales teams and distributors to boost brand distribution and support multicultural marketing efforts.
• Event Planning & Execution: Manage the planning and execution of creative brand activations, ensuring alignment with strategy.

Preferred Qualifications:

• Bachelor’s degree (preferred)
• 2+ years of experience in brand/lifestyle marketing, with a focus on multicultural consumers
• Strong community relationships with multicultural influencers (Hispanic, Black, AAPI)
• Active social media presence
• Experience with beverage-alcohol marketing and sales is a plus
• Event planning, project management, and budget oversight expertise
• Dynamic, outgoing personality with a passion for meeting new people
• Excellent written and verbal communication skills
• Proficiency in Microsoft Word, Excel, PowerPoint, and Google Workspace
• Ability to work non-traditional hours (nights and weekends)

Compensation & Benefits:

• Base Salary: $85,000 - $95,000
• Bonus: $10,000
• Auto Allowance: $10,000
• Communication Allowance: $2,400
• Benefits: Medical, Dental, Vision

If you’re ready to bring creative multicultural marketing to life and be a part of a vibrant team, we’d love to hear from you! 💼 #MarketingJobs #BrandBuilding #JoinOurTeam