Loyalty Manager, Brand Strategy (Boulder, CO or Indianapolis, IN)

Come work for us!

We are looking for dedicated employees to join our team to help our customers have the best experience possible every time they enter a JD Finish Line store.

Our employees are key to our success.

This person can be located in our Indianapolis, IN or Boulder, CO office.

The Loyalty Manager, Brand Strategy will play a critical role in evolving our existing loyalty program - leading the strategic development of loyalty across all consumer touchpoints - focused on creating a meaningful, integrated and ongoing experience with our brand. This individual will effectively exhibit JD Finish Line's core values of Customer, People, Winning, Community, and Financial Responsibility in everything they do by performing the following main duties:

• Lead the implementation of loyalty communications and positioning across all consumer touchpoints - working cross functionally with brand managers, integrated marketing, creative and channel teams to ensure project accuracy, timelines and effectiveness.
• Lead the strategic development and execution of ongoing loyalty programs, aimed to increase participation (new members, active members, penetration rates, rewards participation, etc.), member metrics (retention, frequency, sales, AOV, etc.) and overall program engagement metrics
• Build and maintain a loyalty program calendar tracking all marketing, offers, rewards, and support across all business units.
• Work closely with the analytics team to interpret and action on customer data, leading to optimized campaigns that drive engagement and incentivize customer behavior.
• Evaluate and optimize offer strategy - creating campaigns to incentivize engagement with the reward catalog.
• Accountable for quarterly and annual program reporting, tracking campaign program performance and progress.
• Additional projects and duties as assigned.

Required Education and/or Experience

Bachelor's degree from a 4-year college or university and at least 4 - 6 years' experience in marketing, loyalty, brand management, the digital marketing field, or equivalent combination of education and experience. Internal JD Finish Line experience preferred.

Required Computer and/or Technical Skills

Should have intermediate knowledge and abilities with Google Suite and/or Microsoft Office products; strong knowledge of computer and web/digital technologies, software, and applications; and strong understanding of file management.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Sit for more than 6 hours per shift
• Use hands to finger, handle and feel
• Reach with hands and arms
• Talk and/or hear
• Stand for up to 2 hours at a time regularly
• Walk or move from one location to another regularly
• Periodically may need to climb, balance, stoop, kneel, or crouch
• Lift and/or move up to 10 pounds regularly and up to 50 pounds occasionally
• Punctuality and regular attendance consistent with the company's policies are required for the position.
• Average workweek is 40 hours, which can vary depending on business need.
• The work environment for this position is a moderately noisy office setting.

The company reserves the right to modify this job description with or without notice. Employees may be asked to perform additional duties outside of normal job scope on a temporary basis per the company policy. Pay range: $85,000 - $110,000 (Depending on Experience); 15% bonus target. This role will be eligible for medical, dental, vision, 401k, sick leave, parental leave, and company paid time off plan.

#LI-DNI

Physical Demands - The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The company reserves the right to modify this job description with or without notice. Employees may be asked to perform additional duties outside of normal job scope on a temporary basis per company policy.

EEOC Statement:

The Finish Line, Inc. is an Equal Opportunity Employer and is committed to complying with all federal, state, and local EEO laws. The Finish Line, Inc. prohibits discrimination against employees and applicants for employment based on the individual's race or color, religion or creed, national origin, alienage or citizenship status, marital status, sex, pregnancy status, age, military status, disability, or any other protected characteristic or class protected by law. The Finish Line, Inc. provides reasonable accommodation for disabilities in accordance with applicable laws.

Need accessibility assistance to apply?

Applicants who require accessibility assistance to submit an employment application can either call Finish Line at (317) 613-6890 or email us at [email protected]. A member of our Talent Acquisition team will respond as soon as reasonably possible. (This email address and phone number is only for individuals seeking accommodation when applying for a job.)