LTD Manager Campaign Operations (AB testing & Personalization)

Purpose & Overall Relevance for the Organization:

As a Manager Campaign Operations at adidas you are accountable for the digital execution of specific seasonal campaigns / content for specific BUs or markets. Your task is the successful execution of personalization and AB Testing to drive the business strategy. You will partner with your major stakeholders to execute seasonal digital campaigns and content across all local digital consumer touch points.

Key Responsibilities:

1. Season Plan Execution

• Execution of specific global digital campaigns, tests and projects.
• Implementation of local personalization and AB test experiences.
• Site configurations to support local campaigns, experiences & B2B journeys.

1. Monitoring & Success Measurement

• Ensure quality of delivery for local activations and consumer experience to confirm that deliverables meet the brief and agreed scope.
• Support implementation of success KPIs to ensure that implementations are optimized based on results and insights.

1. Optimization

• Contribute to overall process optimization.
• Solve delivery issues on time.

1. Communication

• Provide continuous transparency on status of implementations along the season to major key stakeholders.

Key Relationships:

• Market teams
• DBC and Brand organization - including BUs
• DBC Agile Product Teams
• Experience Ecosystem and Design community

• Group functions

Knowledge, Skills and Abilities:

• Good communication skills, comfortable presenting to stakeholders at various organizational levels both in person and remotely
• Affinity with the Brand Marketing content delivery needs, solutions and processes
• Ability to handle ambiguity and untangle complex situations into actionable activities
• High resilience and solution oriented attitude
• Ability to analyze and communicate test data/performance

Hard-Skills

• In depth knowledge of technical and creative aspects of digital and mobile
• Comfortable working with enterprise-level platforms and technologies
• Expert knowledge of digital IT products and capabilities
• Knowledge of AB Testing and Personalization space
• Fluent in English both verbally and written

Requisite Education and Experience / Minimum Qualifications:

• 5+ years of preferred experience working within an eCommerce environment
• Experience working with stakeholders and experts at various seniority levels

• Experience in managing the implementation/running of campaign delivery organizations
• Experience/involvement in working in and understanding of the adidas Brand Marketing organization is a plus
• Degree with focus on Business Administration, Communication or IT or related areas, or equivalent combination of education and experience
• Basic experience in leading a team is a plus

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title: LTD Manager Campaign Operations (AB testing & Personalization)

Brand: adidas

Location: Portland

TEAM: Digital

State: OR

Country/Region: US

Contract Type: Limited Duration

Number: 507663

Date: Feb 13, 2024