Manager AD Retail Media Platform (Hybrid)

Address: USA-NC-Salisbury-2110 Executive Drive
Store Code: Advertising Technology (5119973)

What's Our Dish

Announced in May 2018, Peapod Digital Labs (PDL) is an Ahold Delhaize USA company that powers the eCommerce and digital strategies for the Great Local Brands of Ahold Delhaize USA. Accelerating growth in digital and personalization capabilities, PDL is an innovation lab focused on meeting the changing needs of customers, regardless of when, where, and how consumers choose to shop.

Browse The Aisles
This role is responsible for driving the growth for ADRM by prioritizing and owning the development of a centralized AD Retail Media Planning and Measurement platform. This portal is a critical part of ADRM long-term strategy to stay driven in the constantly evolving retail media landscape and meet the demands of our CPG vendor and advertiser partners.

This position builds the vision and drives implementation for a coordinated and seamless omnichannel retail media campaigns with state-of-the art measurement and optimization capabilities in compliance with the IAB retail media measurement guidelines. This role will work together cross-functionally with key partners across the larger Ahold Delhaize Global and US commercial, data, architecture and IT organizations.

Recipe for Success - What's "in store" for the role

• Drives ongoing feature improvements and new capabilities for existing AD retail media platforms.
• Defines and supervises critical metrics for existing and new ADRM planning & measurement platforms.
• Leads portfolio budget approved for prioritization and implementation.
• Develops criteria and potential RFP requirements to evaluate 3rd party technology solutions considered for implementation of any aspect.
• Works in close collaboration with key collaborators to craft, test and roll out the platform.
• Drives compliance with the latest IAB retail media guidelines and relevant MRC standards throughout requirements gathering, scoping, designing and implementation.
• Monitors driven AdTech & MarTech landscape and trends to ensure the latest improvements are incorporated into the implementation of the platform.
• Provides ongoing updates and training to the ADRM team

The Essentials In Your Cart - The required ingredients

• 7-10+ years of experience in Ad Tech & Mar Tech integrations, product and platform development, retail media, media measurement, online publisher monetization, data integration, digital advertising operations, or digital advertising campaign analytics.
• IAB certifications preferred.
• Bachelor's degree in related field and Master's degree a plus

Extra Spices - What you should bring to the table

• Strong analytical, prioritizing, interpersonal, problem-solving, presentation, project management (from conception to completion), & planning skills
• Proven collaborative skills and ability to work well within a team.
• Self-motivated with critical attention to detail, deadlines, and reporting
• Experience with agile development
• Data driven attitude and track record.
• Familiarity with Cloud computing and storage platforms
• Deep understanding of 1P data collaboration and onboarding practices including Data Clean Rooms
• Familiarity with various closed-loop measurement methodologies including Halo/ Attributable sales and Incrementally measurements.
• Ability to manage multiple projects in various phases of ideation, execution, or delivery.
• Ability to clearly explain metrics, KPIs related to ADRM product development.

#LI-LL1 #LI-Hybrid

Join Us at Our Table

Peapod Digital Labs is a forward-thinking company with a strong legacy of innovation. We recognize who powers our progress - our people! Our vision is to become an organization where humanity is universally embraced; Diversity, Equity, Inclusion and Belonging are infused in our business; and our PDL employees are representative of the world and the communities that we serve.

We believe in total wellness, which encompasses a balance of physical, financial, and emotional wellness. No matter where you are on your personal wellness journey, PDL provides access to a variety of tools and resources to support total wellness. This includes medical, dental, and vision benefits, health savings accounts, flexible spending accounts, 401(k) with a strong company match, paid parental leave, adoption assistance, tuition reimbursement, generous and flexible paid time off and holiday policy, and an array of voluntary benefits including critical care, pet insurance, and additional life coverage.

We are an equal opportunity employer. We comply with all applicable federal, state and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status or any other characteristic protected by law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. If you require assistance, please contact our Talent Acquisition Department at [email protected]

Job Requisition: 365081_external_USA-NC-Salisbury_2122024