Manager, Advertising Performance Analytics

Job Description

Why Hearst Magazines?

Hearst Magazines' portfolio of more than 25 powerful brands in the U.S. - including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics - inspires, entertains and builds new and bold experiences for an engaged and growing audience across digital, video, social and print, reaching nearly 139 million readers and site visitors each month. With sophisticated content creation, cutting-edge technology and industry-leading data capabilities, we make media and products that move people across all platforms. We are a global media company that publishes nearly 260 magazine editions and 200 websites around the world and, together, we are reinventing publishing for the 21st century.

Your Impact

The Manager of Advertising Performance Analytics is responsible for managing the partnerships and analytics tools to help the Hearst Magazines' team understand digital advertising campaign performance. Working within the Campaign Management organization, they are the expert for how we track and measure individual campaign performance. Using this deal-level intelligence, they drive insights around our ad product performance and help create benchmarks to define success. This role reports to the Director, Campaign Management. This person will use their understanding of data tools, digital advertising and campaign workflow to build and evangelize capabilities across the organization.

What You'll Do

• Own and manage a series of vendor partnerships to help Hearst Magazines quantify campaign performance. Oversee the implementation and measurement of those partners, working through smart ways to surface the appropriate data points in the campaign lifecycle.
• Support development of measurement, including KPIs and reporting methodologies to advance ad product and campaign goals. Develop reports and dashboards to help introduce these capabilities to the teams at scale. Keep an eye on the future, understanding trends and new capabilities within the marketplace.
• Design solutions that meet the needs of a scaled organization, taking into consideration the end users and their goals. Work across the Revenue Operations leadership team to ensure that capabilities in development meet the requirements of the teams.
• Manage the data accuracy, quality and timeliness to ensure end users have confidence in the solution set.
• Have a deep understanding of the "pitch to pay" life cycle within the Advertising department, inclusive of roles, responsibilities and systems used. This information creates a wealth of data and insight to help manage the data and outcomes required to measure performance.
• Work with the Revenue Operations leadership team to assess current needs in support of building a roadmap of performance analysis. Design processes to help train and evangelize those new capabilities across the organization.
• Find insights and bring them to life for our teams. Be the ultimate coach, finding interesting ways to look at our advertising campaigns and ad products - and share those insights outward with the broader team. Communicate concise data points, trends, and measurement strategies to a broad audience, ranging from Technical to Client-facing.

Who You Are

• Minimum of 5 years of related work experience, preferably in media and/or digital marketing. Direct practitioner knowledge in Search, Social, Programmatic, or Affiliate is a plus.
• Strong analytical skills, including the ability to analyze raw data, draw conclusions and make recommendations based on forecasted outcomes
• Expertise in Microsoft Excel and some knowledge of PowerPoint
• Time management and collaborative team skills
• Some knowledge of statistics software, R and/or SAS, and/or database management skillset such as SQL
• Excellent verbal and written communication skills, with ability to convey technical findings in layman's terms
• Proven ability to surface and present insights to inform media planning and optimization
• Proven ability to improve campaign measurement, especially via implementation of innovative KPIs
• Proven ability to exert influence in highly collaborative work environments
• Expert on statistical concepts relevant to optimization, as well as scientific testing in live media environments
• Entrepreneurial drive

This role requires the position to be located in New York, NY with an in-office presence of 3 days a week.

The base salary for this role in New York, NY is between $77,000 to $92,000 annually. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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