Manager, Analytics

About the Role:

We are looking for a rockstar individual with an inquisitive attitude to lead a team of analysts under the direction of our Director of Analytics. The Manager, Analytics is responsible for determining scope and requirements for projects; outlining tasks, responsibilities and deadlines for projects; delegating to and mentoring of team members; representing the Analytics team in stakeholder and cross-functional team meetings across the organization, and responding to client needs and requests. The Manager, Analytics is a hands-on subject matter expert frequently called upon to extol knowledge and bring forth solutions.

Responsibilities:

●  Supervise, coach and develop a team of Analysts, guiding them to produce the best outcomes for various digital marketing initiatives

●  Work with cross-functional teams in agile and/or lean environments to create top-notch Analytics Measurement Solutions

●  Implement and deploy various first-party and third-party tag solutions to collect impactful data

●  Analyze large online and offline datasets, develop measurement methodologies, and write technical documentation for medium to large-scale commercial websites

●  Serve as a liaison between business and engineering teams

●  Identify and implement creative, strategic solutions to complex business problems

●  Provide insights on performance through hypothesis testing and monitoring trends

●  Create data resources (dashboards/queries/reports) to help guide product strategy, marketing efforts, establish narratives and measure business performance

●  Serve as a strategic partner to our Digital Advertising, SEO, and Client Services teams

●  Ensure data quality and accuracy of downstream reporting

● Conduct deep-dive analysis across multiple marketing channels to identify trends or opportunities for marketing adjustments.

Skills and Qualifications:

●  2+ years in a mentorship, senior or managerial role

●  3+ years experience working with web analytics platforms such as Google Analytics, GA360, Adobe Analytics

●  3+ years proficiency in deploying various first party and third party tags through tag management systems such as Adobe Launch, Google Tag Manager

●  Proficiency of technical skills including but not limited to JavaScript, jQuery, SQL, HTML/CSS

●  Expert-level knowledge in the process of how data is passed between a website and data layers, as well as, experience engaging with data objects and arrays within the data layer

●  Expert-level understanding of digital media platforms (social, e-mail) and metrics of digital success within marketing analytics (e.g. campaign attribution/effectiveness, web tracking, customer lifecycle marketing)

●  Experience and a strong understanding of measurement protocol and post-message API.

Nice to Haves:

●  Experience with heat mapping tools such as Hotjar, Microsoft Clarity

●  Experience with user tests or putting together insightful surveys

●  Prior experience in an agency setting

●  Experience working with database systems such as Redshift

●  3+ years experience in using data visualization tools, such as Tableau, Google Data Studio, for creating dashboards, reports, and data exploration.