Manager, Audience

What You Will Do/Job Summary:

This role requires strong leadership skills, communication, and analytical ability. The ideal candidate understands the capabilities and possibilities of data-driven audience strategies and technologies and can execute the delivery of audience activation via ad-tech platforms to grow our impact through audience-led marketing efforts.

Key Responsibilities

• Champion audience-led thinking within marketing organization by providing a consultative approach to driving business outcomes using data and technology platforms.
• Lead the end-to-end process of audience planning, activation, and measurement to support audience segmentation and drive omnichannel personalization.
• Support onboarding and activation of audiences through media and ad tech platforms (e.g. LiveRamp, TradeDesk, Meta, etc.), including oversight of build & QA resources and process
• Manage relationships with relevant strategic technology partners (LiveRamp, etc.)
• Recommend & implement strategies to acquire and expand LLF's customer data, including the capture of marketable email and mobile/SMS audiences, customer data enrichment, and 2nd party data partnerships.
• Support media and channel leads by collaborating to align strategies and campaigns with the identified audience segments. This involves guiding tone, messaging, and content types that resonate with specific audiences.
• Architect audience targeting approaches based on campaign goals by running audience insight analysis, collaborating with data partners to create custom audiences, and establishing a connection with media partners to configure, test, and validate destinations across all channels.
• Analyze performance by audience segment & provide audience optimization recommendations.
• Partner with both paid and owned media teams to develop onboarding journeys and next-best-action plans coordinated across paid media, email, SMS, and site experience.
• Consult cross-functionally to deliver insights & ongoing recommendations to improve the customer experience, delivery mechanisms, and content supporting business goals and initiatives.
• Review and educate team/leadership on industry trends, emerging technologies, and changes in consumer behavior that may impact audience targeting and engagement strategies.

Qualifications

• 5-8 years of experience in audience and data strategy applicable to marketing and/or media.
• Working knowledge of marketing automation, personalization, data technologies, and partners (0/1st/2nd/3rd party data, data lakes, data clean rooms, data on boarders, identity solutions, CDP/DMP, CRM, etc.); bonus for hands-on experience with Salesforce technologies (CDP, Marketing Cloud) and Liveramp
• Strong analytical, critical thinking, and problem-solving skills.
• Strategic thinker and doer with a clear understanding of media principles, planning, and buying functions in the US.
• Experience with SQL, functions, and JSON/JSONB data types.
• Knowledge of data lifecycle and data governance concepts
• Ability to create and articulate complex business recommendations, advanced data concepts, and technical dependencies to a non-technical audience
• Demonstrated project management skills
• Demonstrated ability to collaborate and work effectively with cross-functional teams
• Excellent written and verbal communication skills
• Consulting and/or retail experience

Reasonable Accommodations Statement: To perform this job successfully, an individual must be able to complete each essential function (job duty/requirement) satisfactorily. Reasonable accommodations will be made to enable qualified individuals with disabilities or sincerely held beliefs, to perform the essential functions. Contact HR for additional information.

The Company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment and does not change the "at-will" relationship. LL Flooring reserves the right to change this job description and/or assign tasks for the employee to perform, as the Company may deem appropriate. Contact the Human Resources department (HR) with any questions or concerns.

LL Flooring is an Equal Opportunity Employer and does not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected by applicable state or federal law.

Physical Demands

Lifting / Carrying Requirements

Standing

O

10 lbs. or less

N

Walking

O

11 - 20 lbs.

N

Sitting

C

21 - 50 lbs.

N

Hand/Finger Dexterity

C

51 - 80 lbs.

N

Reach - Outward

O

Over 80 lbs.

N

Reach - Above Shoulder

O

Push / Pull Requirements

Climb - Ladder Use

N

10 lbs. or less

N

Crawl

O

11 - 15 lbs.

N

Squat or kneel

O

16 - 40 lbs.

N

Bend

O

41 - 80 lbs.

N

Twist

O

Over 80 lbs.

N

N (Not Applicable)

Activity is rarely required or does not apply to this occupation.

O (Occasionally)

Required up to 33% of the time (0 to 2 ½ hours/day)

F (Frequently)

Required between 33% to 66% of the time (2 ½ to 5 ½ hours/day)

C (Constantly)

Required more than 66% of the time (5 ½ hours or more/day)

Organizational Competencies:

• Customer Focus - Establish and maintain effective customer relationships. Seek to understand customer needs and deliver solutions that meet customer expectations.
• Accountability - Follow through on commitments. Take personal responsibility for decisions, actions, and failures.
• Collaboration - Cooperate with others to achieve shared objectives and get work done. Consider the interests of others as well as one's own.
• Instill Trust - Show consistency in words and actions. Treat others with respect. Operate with honesty and integrity.
• Business Insight - Identifies trends, opportunities, and threats and uses this knowledge to strategically guide actions. Apply knowledge of business and the marketplace to advance corporate initiatives.
• Plans and Aligns - Plans and prioritizes work to meet commitments aligned with corporate goals. Anticipates problems. Develop contingency plans. Tracks and manages the progress of work.
• Attracts and Develops Talent - Attracts and selects diverse and high-caliber talent to meet the teams' needs. Closes talent gaps by recruiting and developing the right balance of internal and external candidates. Places a high priority on developing others through coaching, feedback, exposure, and stretch assignments. Aligns associate career development goals with organizational objectives to plan developmental moves.
• Situational Adaptability - Adapt approach and demeanor in real time to match the shifting demands of different situations. Readily adapts personal, interpersonal, and leadership behavior.
• Change Management - Adaptable to a fast-paced, shifting work environment; willing to remain flexible to accommodate changing business conditions, work requirements, and customer and scheduling needs.
• Detail Oriented - Attention to detail, ability to focus on the project or task at hand, adherence to Company policies and requirements while consistently delivering error-free results.
• Leads by example in following the Company Code of Business Conduct (Ethics), all applicable tenants of the Lacey Act, and other laws, policies, and procedures. Immediately report all concerns to the appropriate party.

Just Picture It! A career at LL Flooring! At LL Flooring, our vision is to become customers' first choice in hard surface flooring by providing the best experience from start to finish. Your contributions as a LL Flooring teammate will leave a lasting impression with our customer as they find FLOOR LOVE. With over 437 stores nationwide and two distribution centers, the career opportunities at LL Flooring are endless. If you're customer obsessed, seize the opportunity, and apply today!

At LL Flooring, we are committed to being a company that delivers an inclusive, diverse team and culture which understands, values, and adapts to the needs of our associates and customers. LL Flooring is an equal opportunity employer. LL Flooring does not discriminate on the basis of race, color, sex, national origin, citizenship status, religion, age, disability, veteran status, creed, marital status, sexual orientation, gender identity, genetic information, or any other status protected by state or local law. If you need assistance or to request a reasonable accommodation due to a disability, related to the search for employment opportunities or to complete an application, please contact us at [email protected] LL Flooring adheres with the California Consumer Privacy Act Notice for California Consumers (CCPA Notice). To find out more click here, CCPA Supplemental Notice.

Other details

• Job Family Marketing
• Job Function Manager
• Pay Type Salary

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