Manager, Brand

Job Title: Manager, Brand

Reports To: VP, Marketing

Position Location: Vernon Hills, IL

FLSA Status (Exempt/Non-Exempt): Exempt

Position Summary:

The Brand Marketing Manager will convey and translate brand strategy into action, while maintaining brand integrity across all company marketing objectives, initiatives, and the end-to-end user experience, for the purpose of increasing awareness of our business units, brands and products; along with building brand equity. The Brand Marketing Manager will also work with the VP of Marketing and product marketing team to develop and implement product marketing plans to enable the sales team to drive awareness and interest for our products.

Responsible for crafting engaging content that resonates with our audiences while also ensuring the protection and enforcement of our brand guidelines. The primary focus will be collaborating with cross-functional teams to ensure adherence to brand guidelines across all touchpoints, both internal and external. This role is essential in fostering brand consistency, authenticity, and integrity across the globe.

Role will also help prevent unauthorized use of brand assets, uphold brand consistency, and ensure our brand's integrity remains intact. Collaboration with cross-functional teams and strategic thinking are key components of this role.

Key Responsibilities:

• Execute Company's comprehensive brand content strategy ensuring consistency in brand messaging and aesthetics across all touchpoints.
• Provide guidance to team members and external partners to ensure our brands are portrayed in alignment with our brand standards, including visual identity, messaging, and overall guidelines.
• Drive development of content to meet brand and product objectives, and optimize the use of that content through appropriate marketing channels.
• Work with division marketing teams to create compelling and diverse content across platforms, including blogs, articles, videos and social media, that reflects our brand's personality and values.
• Monitor various channels to identify instances of brand misuse, unauthorized usage, or deviations from established brand standards.
• Assist in the creation and execution of marketing plans supporting go-to-market strategies for new product introductions, in alignment with each of our business units internal teams and external partners.
• Develop and implement strategies to enforce and uphold brand guidelines, ensuring compliance throughout the organization.
• Foster strong relationships with cross-functional teams, including marketing, design, and communications, to maintain a cohesive brand voice.
• Monitor content performance metrics, analyze data, and refine strategies for optimal engagement and impact.
• Conduct routine audits of internal and external materials, providing guidance and feedback to maintain brand consistency.
• Provide training and resources to internal stakeholders to educate them about brand guidelines, visual identity, and the importance of brand consistency on reputation.
• Collaborate with external partners and agencies to ensure co-branded materials align with our brand identity.
• Stay informed with industry trends and content marketing innovations to keep our strategies fresh and innovative.
• Collaborate with internal and external stakeholders, such as marketing, design, and influencers, to execute cohesive content campaigns.
• Translate brand objectives into compelling narratives that resonate with different audience segments.
• Performs other duties as assigned.

Education:

• Bachelor's degree in marketing, communications, business, or a related field

Experience:

• Proven experience in brand content, brand compliance, brand protection, or related role, with strong understanding of content marketing principles and brand guidelines.

• Experience in managing multiple companies, B2B brands and product lines.

Minimum Requirements/Qualifications:

• Ability to think creatively and strategically and implement tactically.
• Resourceful, self-sufficient, effective problem solver with a passion for innovation and experimentation.
• Attention to detail and personal accountability.
• Detail-oriented mindset with an ability to detect inconsistencies and unauthorized use of brand assets.
• Strong analytical skills for identifying and addressing brand compliance issues.
• Excellent communication and interpersonal skills to collaborate with internal and external stakeholders.
• Excellent writing, editing, and proofreading skills with an attention to detail.
• Exceptional project management skills to handle multiple tasks and deadlines
• Working knowledge of digital marketing principles, storytelling, and communication strategy.
• Proficiency in utilizing tools and technologies for brand monitoring and compliance.
• Strong integrity and a commitment to preserving the company's brand reputation.

This position has not been approved for Relocation Assistance.

The above statements are intended to describe the general nature and level of the work being performed by people assigned to this job. They are not an exhaustive list of all of the duties and responsibilities associated with it.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status.