Manager, Brand Management - Coffee

• Drive Georgia business growth through strategy development and business plan development.
• Drive assigned Georgia brand initiatives such as new product development, IMX development, and business assessment.
• Lead and/or support the development of assigned category growth strategies & execution planning to deliver short and mid/long-term growth.
• Responsibilities include:

Assigned category Business Management Growth strategy & execution planning through LRP and ABP processes. Consumer-centric innovation pipeline development Leading cross functional team members to deliver assigned initiatives to achieve assigned business and consumer target.

What You'll Do for Us

• Manage assigned category business performance including periodic tracking and course correction recommendations.
• Develop assigned category growth strategies through LRP and ABP processes.
• Develop annual business plans, including end-to-end strategy development, product & pack launches, and content for consumers and shoppers.
• Develop 3-year innovation pipeline with timely alignment with key stakeholders.

Qualifications & Requirements

• Commitment to the Georgia brand and business
• Brand enhancement & consumer-centric thinking and strategic planning capabilities
• Human centricity, open-mindedness for new challenges and new ways of working
• Business financial understanding (NSR, GP, MP, marketing-related expenditures, CAPEX) and complex market/human-based data comprehension
• Lead by example with growth behavior (Curiosity, Inclusivity, Agility, Empowerment)

What We Can Do for You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with multiple billion-dollar brands in the world.
• Historical heritage: We have operated our business since 1957 in Japan, 1968 in Korea.
• Georgia brand was launched in 1975 in Japan.
• Globally networked ways of working: We have fully networked organization and ways of working in global community.
• Franchiser leadership: We partner with local bottlers as franchise system in both markets.
• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

Skills:
Leadership; Media Planning; Creative Process; Marketing; Consumer Segmentation; Analytical Thinking; Digital Media Strategy; Quantitative Research; Competitive Assessments; SWOT Analysis; Nielsen Data; Group Problem Solving; Brand Positioning; Social Media Strategies; Creative Brief Development; Brand Architecture; Channel Management