Manager, Brand Marketing

Work Flexibility: Hybrid

The Knee Business Unit has responsibility for Stryker's largest brand - Triathlon - which contributes to ~10% of revenue for all of Stryker Corp. Come join our team as we launch two exciting products that will help us get to our journey of being the market leader by 2025! Not only will you lead a highly engaged team of strong performers, but you'll be given plenty of development opportunities as a marketing professional running a large, complex and exciting business that is making healthcare better every day.

Who we want:• Talent developers. Growth-oriented managers who recruit and hire top-performing talent and prioritize the development of their team members.• Goal-oriented orchestrators. People who can effectively coordinate and focus the work of skilled employees toward an important goal, prioritizing to the right activities that lead to success.• Managers who drive performance. People who implement process improvements and leverage the talent of their team to consistently increase performance and productivity.• Network builders. Managers who build connections with other teams and divisions and coordinate cross-functional collaboration.

What you will do:• The Manager, Brand Marketing is the brand expert who sets strategic direction and ensures execution for portfolio growth through development and execution of marketing campaigns and strategies, portfolio development, internal and external education strategies, and customer engagement campaigns.

• Lead the product or portfolio strategy, linking goals to company-wide strategy

• Work with other leaders to establish long-term vision for product or portfolio brand structure across business segment to match company strategic vision

• Set direction for the development of product-specific marketing campaigns

• Manage, inspire, and develop a team of local marketing professionals• In alignment with global strategy, set annual and long-range brand/indications strategy to achieve required growth, profit and market share targets• Create/distribute scalable assets, tools, marketing campaigns ("menu") and best practices which can be localized for maximum impact• Identify education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value in collaboration with Education department• Development of trust and strong relationships with local marketers, sales professionals, internal stakeholders, and key customers (KOL)• In collaboration with the Divisional/Portfolio Marketing/Local Marketing teams, creation of Annual Marketing Plan and portfolio roadmap over 3-5 year horizon• Work with country leadership to forecast demand develop relationships with supply chain partners• Define and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of products• Provide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy.• Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity• In partnership with Education team, identify internal training needs and create relevant content and training programs• Manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights• Take the lead in developing KOL's for the brand

What You Need:

• Bachelor's degree required• 8+ years of work experience required• Marketing experience required

• MBA preferred• Sales experience preferred

• 2+ years of people management experience preferred

Travel Percentage: 30%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer - M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.