Manager, Brand Marketing

Job Description

Since 2012, we've grown to become one of the leading single-family rental companies and homebuilders in the country, recently recognized as a top employer by Fortune and Great Place To Work®. At AMH, our goal is to simplify the experience of leasing a home through professional management and maintenance support, so our residents can focus on what really matters to them, wherever they are in life.

The Manager, Brand Marketing will execute a comprehensive brand strategy and go-to-market plans that support AMH's mission, vision, and values. Lead the Brand Marketing team to develop and maintain a consistent brand identity across all channels, including digital and traditional media with an emphasis on driving brand awareness, engagement, and loyalty. Determine and define project scope and objectives, track costs, and manage timelines to ensure all projects are implemented on time and within budget.

Responsibilities:

• Translate brand strategies into go-to-market plans, implementing marketing and leasing activities to ensure projects are on track and within budget. Track performance and report to upper management as needed.
• Collaborate with key partners including AMH Development, Operations and Portfolio Management to deploy marketing initiatives, including ecommerce, customer experience, communications, content, social media, email marketing, and website development. Partner with demand generation to reach target audience, generate awareness, drive traffic, and increase lead generation. Work with Web Content and Leasing teams to provide assortment recommendations and identify marketing opportunities.
• Use internal and external data to measure performance of marketing efforts and translate findings into reports for senior leadership and cross-functional teams. Monitor brand health, identify opportunities, and participate in competitive research and marketing trends.
• In tandem with Creative Services, execute the rollout of new brand assets and maintain consistency across all customer touchpoints. Ensures visual communication and brand standards are met, while adhering to company policy, legal and compliance requirements.
• Optimize brand experience throughout the customer journey, participating in the improvement of user interface (UI) and user experience (UX) to engage customers, strengthen relationships, and build loyalty.

Requirements:

• Bachelor's degree in Marketing, Business or related field required
• Minimum 4 years of experience in Brand Marketing, Advertising, Property Management, and/or related required.
• Minimum 2 years of leading marketing projects and multifunctional teams to deliver results on time.
• Intermediate familiarity with various social platforms and traditional media formats.
• Advanced knowledge of layouts, graphic fundamentals, branding, print, and the web.
• Ability to multitask and scale efforts across creative production efforts.
• Strong relationship management, organizing and customer service skills.
• Excellent planning and organizational skills.
• Strong staffing, development, and appraisal skills.
• Entrepreneurial spirit and willingness to take prudent risks.
• Ability to interact effectively at all levels.
• Excellent communication skills, both written and verbal.
• Strong customer, quality, and results orientation.
• Ability to be an effective member of project teams.

Build your career with us:

At AMH, we know what it takes to feel at home. That's not just our product; it's also our culture. We work to maintain a people-first culture of trust, belonging, and inclusion, where our employees are empowered to collaborate and take initiative. If you're ready to elevate your career, we hope you'll consider making your home with us. Apply today and a member of our Talent Acquisition team will reach out soon! To learn more about our workplace, please visit amh.com/careers.

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